Posted by JoyHawkins Fake reviews are a growing problem for those of us that own small businesses. In the online world, it’s extremely easy to create a new account and leave either a positive or negative review for any business — regardless of whether you’ve ever tried to hire them. Google has tons of policies […]
How to Deal with Fake Negative Reviews on Google Read More »
We hear a lot about the power of positivity. Have you ever stopped to think about the power of negativity? This typically shows up in the form of political attack ads, but recently I’ve been experimenting with how I can use the power of negative and comparison advertising to support the growth of my own digital
I Tried Going Negative With My Advertising–and It Actually Worked. Here’s What I Learned Read More »
Let’s set the scene. You’ve signed up to Google Adwords, entered your payment details, maybe even created a few ads and got to grips with the different types of matches for keywords. You may even have gone ahead and sent your ads live. Easy enough. But you are fully aware that it doesn’t end there.
A beginner’s guide to using negative keywords in PPC Read More »
I hear complaints from business owners and marketers all the time that the Google My Business guidelines are often ambiguous, and I tend to agree. It can be easy to read a guideline and interpret it incorrectly. I have learned that the key to understanding the guidelines is through time and experience. Seeing what Google
Negative reviews from ex-employees are finally against Google’s guidelines Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google expands reviews, disallows some negative reviews & top SEO columns Read More »
Marketing Podcast with Jay Baer Okay, I’ll admit, the headline for this post probably seems a little odd, so let me explain. No one likes or wants negative reviews, but the fact is, that’s how you get better. In a perfect world, everything your business does makes the customer smile, but I don’t know too
Inside every AdWords account there is a report that shows the exact words (a “query”) that searchers typed into Google before clicking on a specific ad. It’s called the Search Terms Report. It is sometimes abbreviated as SQR, for Search Query Report. It is one of the most valuable and immediately actionable reports in AdWords.
By Juan Vides Doing business in a world that is connected electronically means the good and the bad can be magnified many times over. Whether the experience was good or bad, real or perceived, fair or unfair, comments on your business will end up online. Online comments can help your business grow by enhancing its
Can negative comments be deleted on the internet? – Long Island Business News Read More »
Your credit score takes a hit if you fall behind on payments to a creditor, and again if an account is sent to the creditor’s collection department or sold to a third-party collector. You may be able to repair some damage to your scores by resolving a collections account on your credit reports. Collections accounts generally
3 Tips to Remove a Negative Mark from Your Credit Report: A Business Owner’s Guide Read More »
A good friend sent me a Facebook message this week. She was distressed. A reader of her most recent book left a hurtful, one-star review on Amazon.com. She’s not gotten many bad reviews in her career as an author, because my friend is thoughtful, wise, and a terrific writer. She told me that in the
