video strategy

12 Incredibly Useful Video Tools for Content Marketers

  Every year sees video leech more and more web traffic from other content types. As of 2018, worldwide internet users watched in excess of 500 million hours of content on YouTube every day. We collectively upload as much video content online, every 30 days, as all of the major American television networks have put …

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5 Social Media Videos to Boost Your Social Engagement Today

Our generation is watching a ton of social media videos. Facebook and Snapchat have both surpassed 8 billion daily video views. And YouTube’s 1 billion-plus users are watching hundreds of millions of hours of online video every day. Needless to say, your (potential) customers are one of them. That’s why we’ve teamed up with Wistia for an exclusive joint …

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4 Reasons Why You Need a Video Marketing Strategy Right Now

If content is king, then we could say that video content has officially claimed the throne in 2017. It’s hardly a secret that internet video consumption has seen enormous growth year after year. After all, video currently represents three quarters of all internet traffic and Cisco forecasted that that number will be 80% by 2019. Let there be video. Source: EDM …

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10 Incredibly Useful Video Tools for Content Marketers

If you’ve been trying in vain to convince your boss now is the time to start producing video content within your marketing plan, consider bringing up that even psychologists say people are 39 percent more likely to share content distributed via video. Plus, videos make it easier for people to form emotional connections with content …

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A Simple Content Marketing Case Study That Works 1024x512

A Simple Content Marketing Case Study That Works

Seth Godin has famously said that “content marketing is the only marketing left.” That’s certainly music to the ears of content marketers, who engage in ever more complex initiatives to garner attention and entice consumer behavior. But as the content marketing industry matures and evolves, I fear that sometimes we’re all guilty at times of …

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81 Percent of Marketers Optimize Social Video for Mobile Infographic 1024x512

81 Percent of Marketers Optimize Social Video for Mobile [Infographic]

Much like the golden age of Hollywood, new advances in technology have cleared the path for today’s golden age of online video, empowering brands and small businesses alike to create video content like never before. However, unlike the 1930s, when new audio and filming improvements ushered us out of the silent film era, today the …

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