outpaced

Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits

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Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits Thanks to Our Sponsor Source link

Search CPCs outpaced spend growth in Q4 2017

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Paid search spending increased by just over 10 percent year over year in Q4 2017 across Marin Software’s customer base. CPC growth doubled that of overall spend with an increase of roughly 20 percent year over year. Mobile CPCs increased 25 percent year over year, accounting for 53 percent of total spend. Google took 89 …

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