[Report] Shopping ads are eating text ads: accounted for 60% of clicks on Google, 33% on Bing in Q1.
Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits
Search outpaced social for referral traffic last year, driving 35% of site visits vs social's 26% share of visits.
Overall, in Q4 2017, search ad click volume growth slowed by 9 percent as the average cost per click.
By most accounts, this year’s Black Friday to Cyber Monday stretch was another record-setter for e-commerce sales. The search.
In the US, Google saw second-quarter search ad spend grow around 20 percent from the same period last year,.