Stats: General

Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits

Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits Thanks to Our Sponsor Source link

Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo

Overall, in Q4 2017, search ad click volume growth slowed by 9 percent as the average cost per click (CPC) increased 14 percent. Spend rose 24 percent year over year. Engagement and conversion performance from search ads improved, however, and clicks from phones accounted for 50 percent of all clicks for the first time. Those are …

Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo Read More »

Insights from our 2017 holiday retail survey

By most accounts, the holiday shopping season was an e-commerce success, with final tallies beating analyst estimates. Earlier this month, we asked e-commerce teams about their holiday marketing strategies — planning, budgeting and expectations — and what they did differently this year from last year. Nearly 100 respondents shared their feedback. The majority (57 percent) …

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Black Friday, Cyber Monday sales from Google paid search up by double digits YoY

By most accounts, this year’s Black Friday to Cyber Monday stretch was another record-setter for e-commerce sales. The search team at Merkle shared with us some early top-line stats on how a sample of the agency’s retail accounts fared over the weekend. The sample includes Google AdWords data from 50 of the top 500 retailers …

Black Friday, Cyber Monday sales from Google paid search up by double digits YoY Read More »

New Google link study shows links are as important as ever for ranking well in search

A new ranking study done by Stone Temple Consulting on the importance of links has just been released. The study shows clearly how links are as powerful as ever for ranking in the Google search results. The study used several models to illustrate why links remain a powerful ranking factor and compared them to the …

New Google link study shows links are as important as ever for ranking well in search Read More »

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