In an economy operating in both the digital and physical worlds, having the right online profile is essential to attract attention, achieve credibility and cater to a specific market niche. So what does it mean to invest in your own persona and build your online presence and what is the ultimate goal in doing so. […]
Jad Mawlawi Discusses Business Value of Persona’s in 2019 Read More »
We’ve come a long way as search marketers over the past few decades – a long way in the right direction. If you’ve been doing SEO for a long time, then you remember the days of building websites with countless pages to target specific keywords. We had a few crawlers to impress and thoughts on user
How User Personas Can Improve Your SEO Performance Read More »
Do you know what your ideal customer on social media looks like – literally? In day and age where people crave personalization from businesses online, it pays to get as specific as possible when it comes to defining your target audience. But when you’re targeting hundreds or thousands of followers, how can you possibly guarantee that
How to Use Social Media Personas to Boost Brand Engagement Read More »
Salespeople in the online environment are always striving to overcome the impersonal nature of modern shopping. Being that there is no face-to-face interaction between the salesperson and the shopper, it can be difficult to get a “general feel” for the customers that are interested in a particular product, their motivations for buying it or even
How to Ensure Your Customer Personas Don’t End Up Being Stereotypes Read More »
“These buyer personas will help you craft killer content for our client’s audience,” they told me. They were wrong. You see, “Marketing Agency X” (unnamed for reasons which will soon become clear) would send us four-page buyer persona descriptions. Each one delved deep into the fictional lives of the characters they had created for their
Content marketing can be a time-consuming endeavor, especially for small business owners or marketing teams that only include a few people. While compiling personas is a vital part of the process, many people choose to skip this step because they don’t see the value. This can save time in the long run, but the content
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Has your organization ever created buyer personas? If so, were they ever used? Was creating personas a valuable exercise that improved the effectiveness of your marketing? Or did it feel perfunctory, like something you did simply to check off a
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Buyer personas don’t work if you make stuff up,” Adele Revella told me during this week’s episode of Marketing Smarts. “They work if you listen to customers first.” That the creation and use of robust buyer personas can play an
More and more eCommerce providers rely on a personalised user experience for their customers. The best example of a wide and far reaching user experience is the fashion industry. There are now 52 seasons a year instead of four which can make it difficult for retailers to know what the next step is to take
We have soccer moms – married women who live in the suburbs and are best known for transporting their children to and from sports practices and other activities. We have NASCAR dads – blue-collar, middle-aged Caucasian men who graduated from high school and like watching stock car racing. And don’t forget the millennials – young
