Platform

Equator Adds New Customers to PRO Platform and Enhances REO Solution

search engine optimization for dummies, SEO BLOG /

LUXEMBOURG–(Marketwired – October 10, 2017) – Equator, a leading provider of default software and marketing solutions for many of the country’s top servicers, real estate agents and vendors, today announced two multi-year contracts — one with Trinity Financial Services and the other with Trojan Capital. These customers will be utilizing the recently enhanced Equator PRO […]

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9 Ways to Avoid SEO Disaster During an E-Commerce Platform Migration

SEO BLOG /

‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “search-engine-optimization”, ( $(this).attr(‘href’) ) ); }); } } }); }); Updating your e-commerce platform can do a lot of positive things for your brand. But if you aren’t careful, it

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The Power Of The Platform Isn’t Always What It’s Cracked Up To Be

Innovate, SEO BLOG /

It seems like every business discussion today is just counting the seconds before the term “platform” comes up. Books and articles are written, pundits swoon and conference audiences nod and exchange glances in knowing agreement. Everyone, it seems, wants to transform their business into a platform. Yet take the argument to its logical conclusion and

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Spotify launches self-serve platform for audio ad campaigns

A-From MTT, Channel: Display Advertising, Display Advertising, SEO BLOG /

Spotify has launched what it says is the first self-serve platform for marketers to set up and manage audio ad campaigns. Advertisers can choose to upload preproduced ads or upload a script and have Spotify create ads with background music and voiceover in the new Spotify Ad Studio platform. Advertisers also provide an image to display while

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AI myths, Spotify’s self-serve ad platform & Vimeo gets live streaming

Channel: CMO Zone, Marketing Day, SEO BLOG /

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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MailChimp adds Google Ads as it becomes a multichannel platform

A-From MTT, Channel: Martech: Marketing, Email Marketing, marketing automation, Marketing Tools, Marketing Tools: General, SEO BLOG /

MailChimp took another step this week toward becoming a multichannel marketing platform, announcing that users can now create and deploy Google Remarketing Ads within its dashboard. With two clicks in the new feature, a marketer can connect her store to MailChimp and set up a campaign that shows a site visitor follow-up ads for a

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12 important SEO practises for your Shopify ecommerce platform

SEO BLOG, SEO Strategy /

Use these features to optimize your Shopify ecommerce platform for search engines Shopify is one of the most recommended e-commerce platforms used by online sellers to set up their online retail businesses. If you are running a Shopify Ecommerce Platform and looking for some SEO tips for your Shopify store, then look no further! I

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Compare 13 leading SEO platform vendors

SEO BLOG /

SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration and workflow rights and roles. How do you decide which one is right for your organization? MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the

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11 Automated Emails You Should Be Sending with Your Engagement Platform

b2b, b2b consumer, Email Marketing, SEO BLOG /

If you’ve got a substantial email list, there’s no sense in just sitting on it, and letting it stagnate. Make the most of each and every contact on that list, through your targeted email campaigns in order to see the best results. Segmenting and automating your email marketing is essential if you want to attain

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