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Transcript of Erasing Limits to Find Your Purpose Read More »
geralt / Pixabay If there is one major theme that will drive business trends over the next decade, it is the idea that purpose should come before profit. In 2018, Larry Fink, of BlackRock fame, penned a controversial letter asking companies to “serve a social purpose.” Fink doubled down on his call to action in
“Purpose Over Profit” Will Drive the Big Business Strategy Trends of the Next Decade Read More »
TRANSCRIPTION: I want to ask you a question. What’s the strategic business purpose of your social media? Woah – have you thought about it? Have you considered what it is? There are really five solid substantive reasons why you might want to use social media. The first one of those is networking. The social media
Brand trust and transparency have become more important than ever and the need for brands to demonstrate their purpose and values was a key theme raised at 2018’s Web Summit. On the first day a very well attended session was ‘The Marketing Insider’s Tips for 2019’ as everyone wanted to hear the priorities of the
Brand purpose was a key theme at Web Summit 2018 Read More »
I can imagine the raised eyebrows, the questioning expressions, and the thought, “What the hell is he talking about now? What kind of esoteric journey is he dragging us on?” Some might glibly say, “Well to solve a problem….” Which is correct, kind of…. But most sales people seldom think about the purpose of buying.
Rob McFaul is client director at Mindshare and co-leader of Mindshare Purpose. The idea of brand purpose and companies ‘making the world a better place’ has been hotly debated. There are those that see it as detracting from the marketer’s job of making money and those that are more sanguine. So let’s hear from someone
A day in the life of… co-leader of Mindshare Purpose Read More »
I sat down to take the first lecture. And within minutes I knew that something was wrong. I felt it. Despite the feeling I pressed on. Kept showing up to those lectures. I had been brought up to commit and persist. It’s a quality that can work for you or against you. Our parents often teach
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If you were to believe the ramblings of a certain dictator wannabe over in the U.S., you’d think that religion (or a certain faith/belief) is responsible for all the ills of the world. Indeed, if you were to believe that person, you’d want to see these groups of people harassed, thrown out a country, stopped
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Margaret Molloy is global chief marketing officer and head of business development at Siegel+Gale in New York. Before joining Siegel+Gale, Margaret was CMO and partner at digital agency Velocidi, where she was responsible for marketing and new business. Previously, she
Many times I have worried that I’m not doing work that answers a ‘purpose.’ To do work that is ‘my calling.’ To create things that will change the world for the better. To do work that is ‘meaningful,’ and ‘valiant,’ and ‘noble.’ That only this kind of work can fulfill us. The ‘gurus’ tell us
Why you do NOT need to know your ‘purpose.’ – Red Lemon Club Read More »
