By Greg McBeth Many sales managers learned their craft before the e-commerce boom. Back then, a sales journey was a series of interactions between a sales rep and a prospective buyer—no more, no less. All a manager had to do to tighten their sales cycle was to instruct their reps to add or cut interactions […]
To Optimize Your Sales Cycle, Treat It Like a Buying Cycle Read More »
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search
Marketing Day: LinkedIn redesigns Groups, Google Location History, sales funnels & more Read More »
A new infographic by LinkedIn in collaboration with the Content Marketing Institute looks at how marketing and sales teams can come together and be more effective. Titled “The Content Power Play,” the infographic uses the data from the survey and report, “Content Marketing: Unlocking Sales & Marketing Performance” to point out the problems along with
How to Overcome the Challenge of Aligning Marketing and Sales Content Read More »
One of the first lessons you learn as a content marketer is that your sales prospects don’t care about your company. They certainly don’t care about your products. But what’s absolutely certain is that they do care about themselves. Smart marketers know that and use it to appeal to their target audience. After all, what
Facebook Messenger is only about three years old and it’s already one of the most popular messaging platforms in the world. With the right marketing strategy, the app can easily convert leads and drive sales. Since its unveiling at the 2015 F8 conference, more than one billion messages have been sent to Facebook Messenger by
To all those thoughtful sales leaders out there, ponder on these quiz questions: “How do you use data to drive better future decisions?” “How do you use mobiles to do sales?” “Are you a sales champ?” These are some examples of sales quizzes to help you find out what kind of sales team you lead.
Using an Employee Engagement Quiz to Gauge Sales Team’s Performance Read More »
Transcription: 3 Ways to Beat Sales Slumps One of the biggest factors that will prevent you from achieving your goals is falling into the inevitable sales slump. We all go through sales slumps from time to time and sales slumps happen for various reasons. It’s important to acknowledge the circumstances and get out of them
Most small businesses want to spread the word about their product or service to as many people as possible. But after covering the cost of inventory, employee wages, utilities, taxes, and a host of other expenses, many of these businesses simply don’t have enough money left over to launch widespread advertising campaigns. The good news
7 Local Marketing Tips to Help You Make More Sales Read More »
August 10 is National Lazy Day. While that might not be something you celebrate, you can bet hashtags and memes about laziness will be shared across social media. “National days” — most of which give recognition to oft-ignored things, issues, or actions — have taken the internet by storm. There are more than 1,500 national
Little-known Holidays Can Boost Traffic and Sales Read More »
Best Sales Tools and Strategies for Better Business Performance As a business it’s essential that you understand and implement effective selling strategies. When you don’t have the necessary skills to initiate and close a sale, you’ll lose money and ruin your reputation. Your selling strategies influence whether your customers decide to buy your products or
Best Sales Tools and Strategies for Better Business Performance Read More »
