Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and […]
Google tests showing answers under ‘people also ask’ feature Read More »
A digital billboard in London’s Canary Wharf A variety of recent campaigns have employed digital billboards to show imagery in response to data from weather, traffic conditions, social posts from passersby and commute times. This week, a new campaign launches in the UK: Dozens of digital displays will demonstrate the frequency of hacking attempts on a
Digital billboards in the UK will today start showing hacking attempts Read More »
After failing to live up to expectations in their first few earnings reports, analysts had been expecting more of the same from Snap for their Q4 numbers. But the formerly ephemeral content app surprised everyone with solid increases in both users and revenue – maybe not quite enough to say the app is fully back
Snap Inc. Releases Better Than Expected Q4 Numbers, Showing Growth in Users and Revenue Read More »
Last Friday, Google launched a feature to upload videos to Google My Business local listings. Google said that videos would be processed and live within 24 hours of being uploaded. That, however, is not the case; there is a bug that is preventing the videos from showing up on the local listings in Google Maps
Google My Business videos not showing up on your local listing? It’s a Google bug Read More »
Google seems to be testing the ability of business owners to upload videos to their local listings within the Google My Business dashboard. Colan Nielsen posted screen shots of the feature within the dashboard. This is not to be confused with the Local Guides, volunteers who help Google keep map data up to date and
Google My Business dashboard showing video upload section for some business owners Read More »
January 2, 2018 Sometimes, you go into your account to find – *gasp* – that your ads aren’t showing up in Google where they should be. Do you find yourself confused, bamboozled or befuddled as to why they aren’t appearing? Don’t worry, this can happen to anyone (and at one point or another, happens to
10 Reasons Why Your Ads Aren’t Showing Up in Google Read More »
Google is integrating third-party reviews into the Knowledge Graph for hotels. It apparently has been happening since 2016 and is entirely opt-in for the provider. Google works directly with the third-party review source (e.g., TripAdvisor) to integrate the content. In the example below, TripAdvisor reviews for Southern California hotel Terranea are available under the “view Google
Google again showing third-party reviews in local results Read More »
Each month, Facebook releases it’s ‘Hot Topics’ and ‘Topics to Watch’ reports, which provide insight into the key conversations gaining momentum across The Social Network. This year, for the first time, Facebook has published an annual trends report, utilizing the same methodology as their monthly updates, and shining a light on the key subjects which
Google has started showing more information about local businesses in some local knowledge panel results. It is implementing this by showing additional tabs of information above the local panel for (a) locations (b) about, and sometimes (c) Google Posts. Here is a screen shot showing a search for [kfc] which brings up locations for nearby
Google showing knowledge graph data in local panels Read More »
August 3, 2017 Your new pay-per-click account is structured, the keywords are loaded, and ad text is optimized. You activate your Adwords campaign with great expectations, and then… nothing. No spend. No impressions. No clicks. Don’t worry, it can happen to anyone. Chances are, there is one issue in your account that is preventing your
Top 10 Reasons Why Your Ads Aren’t Showing in Google Read More »
