It’s a big promise: perfect content marketing. But, for the software company Freshbooks (as an example), this web page represents perfect content marketing for a prospect that needs pricing information to make an informed buying decision. Yep, a pricing page is content. The big misconception is that content marketing is blogging. This was something I […]
Content Marketing | Leads and Sales at Every Step of the Funnel Read More »
When it comes to innovative content marketing and customer service, let’s just say the financial services industry hasn’t taken a leading position. Yet as customer relationships evolve from in-person transactions to omnichannel engagement, consumer-facing banks and insurance companies have realized it’s time to step up their game. Why the lag? “One of the primary drivers
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Is your young business in need of some customers? Every business is. An email list gives you access to possible customers – qualified business leads prospectively interested in buying what you sell. This article will give you a step-by-step walkthrough for how to build your email list from nothing. Good to go? Let’s get rolling.
How to Build an Email List from Scratch (A 5 Step Walkthrough) Read More »
Rand Fishkin, the founder of Moz, is stepping down from his operational role at the company and moving into an advisory role. Fishkin founded Moz, originally called SEOmoz, 16 years ago with his mother, Gillian Muessig. Sarah Bird, the CEO at Moz, announced the news this morning, calling this a six- to nine-month transition period
Rand Fishkin to step away from day-to-day operations at Moz Read More »
Posted by SarahBird I have some big news to share with you. As many of you know, three and a half years ago, Rand began to shift his role at Moz. He transitioned from CEO into a product architect role where he could focus his passion and have hands-on impact in evolving our tools. Now,
Moz Transitions: Rand to Step Away from Operations and into Advisory Role in Early 2018 Read More »
Every business has its ups and downs. And there are countless ways to economize, strategize and even take out a loan in a pinch. But you know if you put company expenses on a credit card then you’re simply deferring the pain. Borrowing money because your business isn’t profitable just isn’t workable long-term. You need
Want to Step Up and Bring In New Revenue? You Need to Read This First Read More »
I wrote a juicy ebook titled Master the Five Pillars of Power Publishing for the startup PowerPost and really want to share it with you. The publication actually cites two authors because the many ideas presented in it come from the sharp mind of Paul Shirer, the co-founder and CTO at PowerPost. Paul agreed to
bavarian_web_solutions / Pixabay B2B marketing has changed for good. B2Bs need to think, act and communicate from the buyers perspective. With loose promises, swirling service descriptions and so-called unique selling points, the information hunger of business decision-makers can no longer be set. Those who wish to build a good relationship in an early stage of
Implementing B2B Content Marketing – A Proven 7 Step Approach Read More »
Brands like Amazon, Apple, Microsoft are spending millions of dollars on Google AdWords. Do you know why? They all know how powerful search engine traffic is. If you’re looking to monetize your blog, focus on bringing more people from search engines to your sites. Increasing search traffic and rankings is NOT hard. You need to
The Simple Step by Step Guide to Increasing Your Website’s Rankings On Google In 2017 Read More »
Your customers are everywhere. They are learning about your products from display ads, researching your brand on social media, and signing up for your email campaigns to get the latest product updates. That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels
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