buyer journey

6 Ways to Improve Customer Loyalty with AI

Artificial intelligence (AI) is a super hot topic right now in marketing. According to a Teradata study, 80% of enterprises report that their organization already has some form of AI in production. The study also revealed that one of the top planned areas for AI investment for brands was customer experience. From providing a seamless …

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SG The Ultimate Guide to Drip Campaigns

The Ultimate Guide to Drip Campaigns

NOW UPDATED! This post was expanded for 2017 with new tactics for writing high converting drip campaigns. Email newsletters are ideal ways to keep your subscribers in the loop of your company’s newest developments. But there’s one with major drawback… New subscribers only see the latest email announcements and never the older emails you’ve sent out. This …

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00 Introduction

Implementing B2B Content Marketing – A Proven 7 Step Approach

bavarian_web_solutions / Pixabay B2B marketing has changed for good. B2Bs need to think, act and communicate from the buyers perspective. With loose promises, swirling service descriptions and so-called unique selling points, the information hunger of business decision-makers can no longer be set. Those who wish to build a good relationship in an early stage of …

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