storytelling

Storytelling is the future of Content Marketing strategy in 2018

Content Marketing Strategy, SEO BLOG, Storytelling / Good To SEO

How National Geographic engage 350 million combined global followers via storytelling content marketing on social media Personally, I follow National Geographic across all social platforms – preferring the visual platforms like Instagram, Pinterest, and Facebook – and for many years been a paid subscriber to their printed magazine. So what makes me, and their other […]

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How to Leverage Visual Storytelling In Marketing

Blogging, SEO BLOG / Good To SEO

Different people have different ways of understanding content so it’s important to find what works for your blog. Your success will depend on how well you can engage your readers and build an audience. After a few years in the business, you’ll be know exactly what you need to do to write content that resonates

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The Importance of Storytelling in the Engagement Economy

b2b, Consumer, Engagement Marketing, SEO BLOG / Good To SEO

Do you plan to send out more marketing messages next year than you did this year? If you’re like most marketers I talk to, you answered “yes.” We love to send out more marketing messages, create more content, print more brochures, and promote our products and services more now than we ever have before. And

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Creative Ways Your Business Can Incorporate Storytelling

Marketing, SEO BLOG / Good To SEO

rawpixel / Pixabay For a business to thrive in today’s marketplace, the brand needs to find a way to connect to customers. Shoppers don’t want a single transaction with a store anymore, they want a meaningful relationship that helps them to trust the business they are shopping with. How can business owners transcend the mass

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7 Alternative Ways to Use Storytelling for Customer Care

Digital Marketing, SEO BLOG / Good To SEO

The key point to know about storytelling: a story isn’t the best way to leave a message for consumers to remember you. It’s the only way to do that. In today’s world of content shock, with people drowning in a sea of marketing messages, how do you make them want to listen to you? Not listen – want to listen.

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What One City’s Identity Crisis Can Teach You About Storytelling

brand development, SEO BLOG / Good To SEO

Brands need to be authentic and put the customer at the heart of the story For more than a century, Sacramento was defined by its history as a Gold Rush town. The mystique of rugged, enterprising gold miners drew tourists from around the country hoping to catch a glimpse of the Wild West. This was

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Data Storytelling: Using Color for Emphasis

Analytics, SEO BLOG / Good To SEO

One of the first, and I would argue most important, things you learn as an analyst is that not everyone loves (or understands) data as much as you do. Whether it’s your first executive report or 20th weekly analysis, at some point, you are going to have an incredibly important insight to share, and you

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How to Use the Power of Storytelling in B2B Ads

b2b ads, b2b advertising, B2B Content Marketing, B2B Marketing, b2b storytelling, Content marketing, SEO BLOG, storytelling content / Good To SEO

“Consumers believe stories. Without this belief there is no marketing.” Bestselling author and marketing expert Seth Godin is on to something. In fact, 92 percent of customers want to read words in the form of a story. And it’s not just their preference — it’s how the human brain is wired. When customers read data

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Marketing Day: Native ad buying surges, Facebook Marketplace & branded storytelling

Channel: CMO Zone, Marketing Day, SEO BLOG / Good To SEO

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The AMP is a lie Jul 14, 2017 by Patrick Stox Accelerated Mobile Pages (AMP) are a hot topic right now, but are they really the answer to your… Please visit

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Going Viral: 3 Strategies For Advanced Video Storytelling

Cases & Causes, going viral, how to go viral, SEO BLOG, viral, viral video / Good To SEO

Going Viral: 3 Strategies For Advanced Video Storytelling Digital video is no longer an advanced marketing technique in itself – anyone with a phone can make a video. No, as more sites feature video content, the goal of such videos needs to shift from basic communication to virality, or at least something like it. The

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