subtle

Is Your Management Style Too Subtle?

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Twitter gives video ads a subtle lift, puts livestreams atop the timeline

Twitter is making it easier for users to find live broadcasts from the accounts they follow, while at the same time giving advertisers running in-stream video ad campaigns prime real estate by pushing video content to a prominent position on the app. Announced via a Tweet yesterday, the company said it would be putting livestreams …

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Recognizing the subtle signs that point to possible ad fraud

The digital advertising industry’s got a big problem, and it’s not going away anytime soon. One report estimated that businesses could lose as much as $16.4 billion to advertising fraud in 2017. Such frightful statistics are putting advertisers on edge. No business — large or small — wants to see its money wasted. But how …

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The subtle ways advertisers target audiences — and why they shouldn’t

In the early days of advertising, the goal was to appeal to most people. With the right frequency and messaging, advertisers believed a brand would stick in the consciousness of the audience, eventually driving them to take action, such as a purchase, and ideally become a lifetime customer or subscriber. As advertising capabilities evolved, marketing …

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5 Subtle Ways to Increase Website Traffic

One of the biggest challenges we all face when starting with inbound marketing is building website traffic. You can have the best content in the world, but if nobody sees it, what’s the point? Today, you’ll find a lot of content out there about how to increase website traffic. Some of it out-dated, some of …

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7 subtle on-site issues no SEO should miss

Your on-site SEO could be broken without you realizing it. We all know some of the basics. Content is king. Users come first. Avoid thin content, keyword stuffing, above-the-fold advertising, etc. But not all on-site SEO issues are so obvious. Here are seven on-site issues that are very easy to miss. 1. Excessive listing (Not, …

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