Mobile devices are the next wave of marketing. By keeping a few critical issues in mind, you can enhance your brand and open up an important revenue channel. November 6, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. With the explosion of the mobile market this decade, marketers need to be […]
3 Key Strategies for Succeeding at Marketing on Mobile Read More »
You’re so good with technology that everyone from your boss to your parents—and sometimes even your kids—turns to you when their devices go on the fritz. You’ve often wondered what it would look like to turn your love of technology into a career. Entering the technology field would take advantage of your natural skills and
Women in Tech Share 5 Tips for Succeeding in a Male-Dominated Field Read More »
Want to succeed as a woman in Silicon Valley? You’ll fins it the toughest business environment in world. On the Small Business Radio Show this week, Julian Guthrie dives into stories of women in Silicon Valley. These stories show women successfully navigating interactions with their predominately male colleagues. Guthrie spent twenty years at the San
A new report from LendingTree looked at 50 cities across the US which are conducive to the success of minority entrepreneurs. Best Cities for Minority Entrepreneurs San Francisco tops the list with the highest rate of self-employed minorities as well as high parity of business ownership. With close to 8 million minority-owned businesses in the
Top 10 US Cities Where Minority Entrepreneurs Are Succeeding Read More »
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In the first part of our discussion on the evolution of search, we looked at the change in customer behaviors, which has led to a struggle between search engines and apps to remain relevant. We also started to dissect key parts of the new digital ecosystem, looking in detail at the most obvious manifestation of
The evolution of search: succeeding in today’s digital ecosystem – part 2 Read More »
Jeff Bezos is the founder and CEO of Amazon, a company that only sold books online when it launched in 1994. Today, Amazon sells virtually any consumer good you can think of, and under Bezos’ leadership, has become the world’s largest online retailer with a valuation fast approaching $1 trillion. The visionary also owns The Washington
7 of Jeff Bezos’ Most Powerful Tips for Succeeding in Business Read More »
The world has fundamentally and irreversibly changed; since the launch of the smartphone, technology has enabled on-demand access to information and opened a Pandora’s box full of anything our hearts desire. This is challenging for marketers to find new ways to connect with audiences. For search engines, this was a turning point in the services
The evolution of search: succeeding in today’s digital ecosystem – part 1 Read More »
As your business engages in both traditional and digital marketing practices for different outcomes you will see cross-overs and similarities in the way you work There are overarching “rules”, “guidelines” and marketing best practice you can follow but when you delve into more niche sectors, you will need to learn new and valuable approaches, giving
There’s something about an underdog that we all love. Whether rooting for the fictional Rocky Balboa or real-life brick-and-mortar store that’s battling against a big-dog corporation, we often throw our allegiance behind an unexpected victor. It’s psychological. And that’s what challenger brands have found when trying to win over a consumer’s heart. Challengers take pride
How Challenger Brands are Succeeding in Marketing Read More »
