social media analytics

How Brands Can Respond to Rising Risks of Boycotts

geralt / Pixabay Consumers are more inclined to boycott businesses than ever. Reasons for boycotts are numerous. Boycotters might accuse companies of being racist, unpatriotic, anti-family, anti-LGBTQ or politically wrong-headed. They sometimes base their charges on false information. Most recently, businesses have become boycott targets because they or their CEOs, support – or at least …

How Brands Can Respond to Rising Risks of Boycotts Read More »

How Is Dark Social Affecting Your Brand?

The term “dark social” is kicked around every so often by marketers. But what is dark social, how does it affect your brand, and how you can measure it? Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The prize: billions of …

How Is Dark Social Affecting Your Brand? Read More »

7 social media analytics tools every marketer should try

To know whether your social media marketing efforts are paying off, you need to analyze your current performance The idea behind social media analytics, while being quite new, rests on an age-old principle — you need to understand where you are to know where you are going. To paraphrase this, to know whether your social …

7 social media analytics tools every marketer should try Read More »

Using Analytics to Improve Social Media Marketing

Using Analytics to Improve Social Media Marketing With all the blog posts, videos, and tweets that you share to increase your business online presence, what is the guarantee that your target audience sees your content? Or rather, how will you know if potential customers are reacting to your content the way you want them to? …

Using Analytics to Improve Social Media Marketing Read More »