Organic search engine optimization (SEO) has enough specialization and technical aspects that it can be overwhelming to the C-suite. Or, worse yet, over-simplified and thought to be something easy and that can be done quickly leading to unmet expectations. The mysterious nature of SEO can lead to misunderstanding and frustration for CEOs. Understanding the high-level […]
13 Things Every CEO Needs to Understand About SEO Read More »
I want to tell you the tale of two companies both trying to reach part of the community they serve and how one failed and the other nailed it. Why this is important is because it ties closely to the way customers choose to spend their money these days. They want companies who understand their
There are many tactics to use when doing research on your target audience. You can learn a lot through surveys and polls. However, if you want to go deeper with your research, there’s another place to find your customers, find out what they’re interested in, and join in their conversations. Here’s how to use Reddit
How To Use Reddit For Research To Understand Your eCommerce Target Audience Read More »
With the advent of automation, machine learning and artificial intelligence, shifting channel opportunities and more, we are surveying digital agencies to understand how they are evolving to meet the needs of their clients and their own businesses. What practice areas are shrinking or growing? Where do clients want to invest? What skills will be critical
Help us understand how digital agencies are evolving: Take our survey Read More »
Facebook has outlined its advanced image recognition tools in a new research report, which will open up a range of new opportunities. Source link
Facebook Can Now Understand Text in Images, Advancing Image Recognition Capacity Read More »
Ryan Deiss is the co-founder and CEO of DigitalMarketer, a highly successful online community and learning platform for digital marketers. Ryan recently talked about the challenges of going from founder and Chief Marketer to CEO and offered some great advice for those of you who are in the process of building a company. Below are
Instagram has launched a new resource to help parents better understand what their children are doing on the platform, and how to manage time spent. Source link
Instagram Launches New 'Parent's Guide' to Help Better Understand and Manage Time Spent Read More »
“How AI will let us be marketers again.” That’s the topic that IBM Global Product Marketing Leader for IBM Watson Michael Trapani will tackle at our MarTech Conference in Boston in early October. Like a good sidekick, artificial intelligence (AI) now and in the future can tackle all the dreary — and impossibly complex —
By Nick Brown Every design requires a careful approach that is based on psychological principles—understanding what makes your audience tick, what emotions a certain design choice can elicit, and how people are going to behave according to what they see. And this, of course, relates to logo design as well. A lot of people think
Every generation is grouped according to the time its members were born, but for years now, there’s been an ongoing debate about the specific cutoff point between Millennials and Generation Z. The United Nations data marks the years 2000/2001 as the intergenerational split, while other researchers define it earlier, around 1995 to 1997. Gen Z,
Here’s What You Need to Understand About Gen-Z’ers Before You Try to Sell Them Something Read More »
