If you’ve been wondering how the heck consent to targeted advertising in the age of the upcoming General Data Protection Regulation (GDPR) is supposed to work, the Interactive Advertising Bureau (IAB) Europe is out with a proposed solution. This week, it is releasing a draft tech specification of its open source GDPR Transparency & Consent […]
IAB Europe unveils its GDPR Transparency & Consent Framework Read More »
Facebook has announced its ad platform will now offer an optimization option called Trip Consideration, which will target users who are in the early stages of considering a trip. The option rolls out as another addition to the options for travel advertisers, who also benefited from the launch of Dynamic Travel Ads in October of
Facebook unveils Trip Consideration for travel advertisers Read More »
Zoho offers an expansive suite of tools for businesses, covering sales, marketing, customer support, finance and other necessities. This week, the company announced its first bot and launched an infrastructure service in support of apps made with its tools. The bot – or AI assistant, in the company’s description – is call Zia Voice, and
Zoho unveils the ‘first bot for CRM,’ plus a new ‘serverless’ infrastructure service Read More »
How do you know whether your social advertising is doing as well as it should? This week, social media marketing platform Socialbakers is providing one kind of yardstick. It’s a “near real-time” social ad performance benchmark, based on data from the company’s 2,000+ clients. The Prague-based company describes this as near real-time, although it’s updated
Socialbakers unveils a ‘near real-time’ social ad benchmark Read More »
Skype and Slack are two of the most popular tools with business teams seeking to communicate. And, of course, Skype is also helpful for communicating with clients and partners online. So the changes both platforms announced this week are very big news for the whole small business community. Skype announced a new pricing model for
Skype Introduces New Pricing Structure, Slack Unveils Shared Channels Read More »
In the race for user attention in an increasingly competitive video advertising landscape in which multiple players are bidding for brands’ video dollars, YouTube announced new tools, during Advertising Week in New York City, Monday. Designed to help advertisers reach their audiences with relevant messaging, at scale, the new features touch on improved targeting options, creative
YouTube unveils new tools to create custom ads at scale, sequence videos & more Read More »
On Tuesday, Apple hosted its first-ever event at the new Steve Jobs Theater at Apple Park campus in Cupertino, California. The company unveiled several new products at the event which included 4K Apple TV and the Apple Watch Series 3 which comes with a cellular connection. Of course, the highlight of the evening was the announcement
BAI unveils new artificial intelligence research at BAI Beacon 2017 LOUISVILLE, KY (August 30, 2017) — BAI announced it has teamed up with Digital Banking Report on a brand new research report, “A.I. – The Next Frontier in Customer Experience.” The research, which is sponsored by Deluxe, will debut at BAI Beacon 2017. BAI Beacon, an
BAI unveils new artificial intelligence research at BAI Beacon 2017 Read More »
MEMPHIS, Tenn.–(BUSINESS WIRE)–Closure Systems International, in conjunction with their online marketing agency – Chemistry, recently launched a refreshed & responsive website (csiclosures.com), enabling users to more quickly find the information they are seeking no matter what device is being used. With a fresh and inviting look, the site delivers information on CSI products using powerful
Closure Systems International Unveils Responsive and Refreshed Website Read More »
This week, audience data platform Taykey is launching a free version of its Intelligence tool. Previously, the tool had been available as a monthly subscription. The free version offers real-time data about consumer activities on websites and social networks, although users must choose from Taykey’s predefined commonly used audiences — such as “tech enthusiasts” or
Taykey unveils free version of its real-time audience data tool for interest targeting Read More »
