Unveils

Semcasting unveils ‘first self-serve deterministic attribution platform’

A-From MTT, Channel: Martech: Analytics & Data, Marketing Tools, Marketing Tools: Analytics /

Attribution is one of those services that seems to take place inside a black box, where all kinds of algorithms make all kinds of assumptions. To help make the box less obscure, Andover, Massachusetts-based Semcasting is out today with The Attributor, which it describes as the first self-service deterministic attribution platform. The platform, CEO/founder Ray […]

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Salesforce Unveils Quip Slides for Small Business Collaboration

Small Business Operations /

Salesforce (NYSE: CRM) announces a new presentation tool to challenge PowerPoint and Google Slides. But the approach the company  has taken with its competing product is very much different than the other two services and critically important for the way teams work today. Salesforce Quip Slides Quip Slides is a presentation tool with all the

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Release Notes: Marketo unveils fall updates, adds AI setup, enhances Bizable

A-From MTT, Channel: Martech: Marketing /

Marketo’s logo Now part of the Adobe family, Marketo has announced its fall updates, which are intended to improve efficiency and insights for marketing users. Here are a few of the major items from that release. Leveraging AI for account setup. Users can now employ AI from predictive lead scoring firm Mintigo to automatically build accounts

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Marketing Day: Pinterest opens API, Shopify unveils new tools, SMXperts & more

Channel: CMO Zone, Marketing Day /

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: Oct 1-3, 2018: Boston April 3-5, 2019: San Jose × Attend MarTech – Click Here Learn More About Our MarTech Events October 23-25, 2018: SMX East January 30-31, 2019: SMX West × Attend

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Marketing Day: iOS 12 release, Unacast unveils new industry pledge, MarTech Conference in Boston & more!

Channel: CMO Zone, Marketing Day /

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search

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IAB Tech Lab unveils a proposed Ads.txt for mobile apps

A-From MTT, Channel: Martech: Advertising, Display Advertising, Programmatic Advertising & Media Buying /

Last year about this time, the Interactive Advertising Bureau (IAB) Tech Lab launched its ads.txt project to prevent fraudulent selling of website ad inventory. This week, the Tech Lab is releasing a proposed spec for extending ads.txt, which is now widely adopted, to mobile apps. The proposal is open to public comments over the next

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Infusionsoft Unveils New Marketing Platform Designed for Small Businesses

Marketing Tips /

  Infusionsoft has unveiled a new marketing platform with a lower price, free trial and revamped CRM that’s geared to enticing smaller enterprises to tackle the marketing job themselves. Small Business Trends spoke with Infusionsoft CEO Clate Mask about changes and new direction for the powerful marketing tool. Infusionsoft for Small Business The company set

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Facebook unveils new analytics features, including a tool to track the omnichannel journey

A-Post to MarTech Today, Channel: Analytics & Conversion, Facebook, Facebook: F8, Facebook: Privacy, SEO BLOG /

Facebook introduced new analytics features — including a tool to track customer journeys through multiple channels — on Tuesday at its F8 developer conference. Journeys is the most notable addition to Facebook’s currents analytics tools. It provides omnichannel data and reporting, so marketers can see what users are doing right before they take an action

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