Google’s done it again. Not content with making exact match keywords anything but exact, they’ve extended “same meaning” close variants to phrase and broad match modifier keywords. Not only are plurals, stemmings, misspellings and changes to word order all fair game for your keywords, now implied words and synonyms in search terms will also trigger […]
We’re just a few weeks away from the launch of the Pixel lineup for 2019. How do we know this you ask? Well, FCC listings for the upcoming Pixel devices are now out and they all hint at 4 variants of the phone! Renders of the upcoming Pixel. Usually, Google sticks to just one variant
Pixel 4 And Pixel 4 XL Variants Revealed In FCC Listing Read More »
tech2 News StaffAug 23, 2019 21:03:01 IST Yesterday Nokia announced that it will be launching new smartphones at the upcoming IFA 2019 that is to be hosted in Berlin on 5 September. Now it was already being speculated that the upcoming smartphone will be Nokia 7.2 and Nokia 6.2. As per the earlier leaks, it
The timing of this post is by no means “hot off the press”, but for those that missed the update, here it is. At the end of July, Google announced that in the coming weeks they’ll begin rolling out close variants for phrase match and broad match modified. This is right in line with last
Close Variants Dilute Match Types – What To Know Read More »
Just when you thought Google couldn’t make things more confusing – they done did it again. Google has just announced the launch of “same meaning” close variants to broad match modifier and phrase match keywords, in addition to the exact match close variants that rolled out late last year. According to Google, “On average, we
Google Expands Same Meaning Close Variants – So, What Does That Mean? Read More »
When same-meaning close variants rolled out to exact match keywords last fall, the joke was that phrase match was more exact than exact match. That joke’s dead now. As expected, Google is further loosening the reins on close variants, this time extending same-meaning close variants to phrase match and broad match modifier. With the changes,
Google extends same-meaning close variants to phrase match, broad match modifiers Read More »
Google has recently updated exact match close variants; now implied words, paraphrase words and same-intent keywords are allowed to match to exact match keywords as close variants. This change gives advertisers less control over their exact match keywords and gives Google more control to appropriately match search query intent to similar keywords. For advertisers using
An updated look at Alpha-Beta in a world of close variants Read More »
Now that the latest changes to “close variants” of exact match keywords have started rolling out more broadly than the last time I wrote about it, I’ve started to hear anecdotes about some of the impact. At a recent conference I attended, there were at least a few advertisers reporting significant changes in performance due
The impact of ‘close variants’ in exact match types Read More »
As reported here on Search Engine Land last week, Google is in the process of further broadening the meaning of ‘exact match’ keywords. Based on a 2014 change, these keywords could already be expanded to include singular, plural and misspellings of the exact match keyword. Last year, Google allowed function words to be added in the
How keyword match types work after the new close match variants change Read More »
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source link
