Did you know that transcribing audio and video content can directly improve SEO? I’m talking about all those podcasts, webinars, and videos that you must be putting out on the regular. It turns out, when you transcribe these media and post them alongside your content, you get some quick SEO benefits. The search engine giant’s […]
7 Ways To Transcribe Audio & Video Content For Quick SEO Benefits Read More »
Is Your Video Storytelling Strategy Derailing Your Brand? A recent poll found that 51.9% of marketers rank video as the number one medium to obtain a high ROI. Video marketing has taken off in recent years and storytelling is one of the best ways to convey your message. Some of the world’s biggest brands are
Is Your Video Storytelling Strategy Derailing Your Brand? Read More »
Facebook is doing everything it can to woo influencers away from YouTube. The rollout of its Creator app might be just what the social media giant needs to get more video creators on its side. The app is touted to make it simpler for users to create video and live streams using mobile devices. Facebook
Facebook’s New Creator App Will Help Social Influencers Create More Video Content Read More »
Google has rolled out version 12.2 of the AdWords Editor. It brings a nice number of new features including Gmail asset-based ads, full support for promotion and video extensions and a new budget-type option for video ads. The last update to the AdWords Editor was version 12.1, which brought Shopping Showcase Ads support. Here is
Google AdWords Editor updates to support budget type option for video ads & more Read More »
If you haven’t already hear, video is a big deal. Video content generates the most shares on Facebook, tweets with video see 9x the engagement of basic text tweets, LinkedIn’s recently introduced their own native video tools which are seeing good response. It’s not necessarily as easy as putting together a blog post or uploading
Social Video Marketing Tips for Small Business [Infographic] Read More »
Marketing is a widely used term to describe the communication between a company and its consumer. There are countless ways to market a business to the desired audience: affiliate marketing, business-to-business marketing, door-to-door marketing, Facebook marketing, and guerrilla marketing, to name a few. Today, the biggest form of marketing is content marketing. The definition of
Most modern websites rely on a homepage explainer video to capture their audience and help increase sales. In fact, according to reputable sources like Animoto and ReelSEO, homepage videos can increase your on-site conversion rates by at least 80 percent. Additionally, sites with a landing page video in the upper fold can experience lower bounce
3 Reasons Your Homepage Video Might Be Killing Your Sales Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Receptiv’s new mobile web video ads, Xerox CMO interview & more Read More »
Formerly known as MediaBrix, mobile marketer Receptiv decided about a year ago to focus entirely on in-app video ads. Its lineup had previously also included in-app display and rich media ads. The New York City-based firm is now moving into mobile web, recently launching a new video ad format that it says is the first built specifically
Receptiv launches first mobile web video ad format built for user experience standards Read More »
Facebook has announced that it will live-stream 47 college basketball games this season as it continues to build out its slate of programming for ‘Watch’, it’s YouTube-like video platform. It’s the latest move in the streaming battle, with Twitter, Amazon and YouTube all working to provide the best, web-based TV service in order to attract
