People will be able to use Target’s app to scan items in the real world and find similar products sold by the retailer. Pinterest has signed a deal with Target to license its visual search technology, Lens, the retail brand announced on Monday. In exchange for a multiyear ad spend commitment, Target will be the exclusive […]
Flashstock has been re-branded to Shutterstock Custom, which is fitting, because the new platform was designed to empower businesses to scale high-quality branded content. Using Flashstock’s propriety technology, it transforms the visual identity of a company into a creative brief for new campaigns. Shutterstock (NYSE:SSTK) acquired Flashstock in July of this year for $50 million. In
Scroll through your Facebook feed, and for every link to a long-form article, you will have to pass a healthy handful of viral videos. Are they industry specific? Hardly. Politics, entertainment, entrepreneurship advice, you name it, the verdict is clear: The preferred form is video. Are they industry specific? Hardly. Politics, entertainment, entrepreneurship advice, you
How to Stay Relevant as a Writer in the Visual Age Read More »
Defining the scope of digital marketing using the ‘5Ds of Digital’ and the Smart Insights RACE planning framework. My recent blog post on digital marketing trends shows the latest innovations, but here we go back to basics to define digital marketing. This is important since for some in business, particularly more traditional marketers or business owners,
Using the right language and long-tail search terms in your content is critical for SEO purposes, but are you paying enough attention to the visual aspects? Your readers want to engage with content that’s not only informative, but also aesthetically pleasing. Social media has changed content marketing in many ways. One of the more significant
Give Your Content a Visual Boost: 4 Tips to Designing More Visually Appealing Content Read More »
If you haven’t heard, visual content can significantly boost the results of your digital marketing efforts. Infographics, videos, data visualizations, and other forms of visual content can generate tons of engagement and attract visitors, and links, to your site. More importantly, visuals help tell your story. Visual content can be an incredibly powerful marketing tool,
The Hottest Visual Content Marketing Trends in 2017 [Infographic] Read More »
In 2017 there has been a lot of focus around the impending mobile-first index and serving content through HTTPS. But there have also been two other important unfashionable topics lingering in the shadows: cybersecurity and site speed. Since 2010, Google have publicly acknowledged that they take into account page load speed and site speed, and with
Why site speed is as important as ever on the visual web Read More »
If you haven’t heard, visuals are an important element of your digital marketing strategy – The Social Media Marketing Industry Report 2016 reveals that 74% of marketers use visuals for social media marketing, while Cisco predicts that videos will make up 80% of worldwide internet traffic in 2019. You need to be considering the visual elements
Visual Thumbstoppers for Your Social Media in 2017 [Infographic] Read More »
Many marketers focus their attention on the verbal aspects of their marketing, and graphics receive minimal attention and effort. However, the reality is that non-verbal communication is critical when you are trying to convey a message to your target audience. In fact, excellent visual content in an online marketing campaign can generate more shares and
15 Tools for an Effective Visual Marketing Campaign Read More »
Apparently, 2017 will be the biggest year for video marketing yet. In fact, video is expected to take up over 70% of all internet traffic by the end of the year, with video consumption increasing more than 100% from 2016. But with these numbers comes a big change. We are now seeing a shift from pre-recorded video
Why Live Video Needs To Be Part Of Your Visual Marketing Strategy Read More »
