One of our most popular Data & Drinks events brought together a panel of social media experts from a wide variety of industries—eCommerce, SaaS, and emerging tech—to teach attendees fresh ways of thinking about engaging and targeting audiences on social. The experts opened the night by explaining what their main focuses are. Katrina Mentor, Program Specialist at […]
Ask marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers. This isn’t a goal aimed solely at increasing conversions; it’s also about meeting customers’ growing expectations. To put this into context, five years ago, people were awed when Amazon could
The General Data Protection Regulation (GDPR) is said to be the most important change in data privacy regulation in the last two decades. Coming into force last May 25 this year, this newly-implemented regulation is set to revolutionize the way that business organizations process personal data of their customers. Compared to the previous data protection
Ways GDPR Will Transform the Digital Marketing Industry [Infographic] Read More »
Not every digital marketer has a Coca-Cola ad budget. In fact, I’ve never worked with a client who could spend crazy amounts of money on persona and audience studies. But, it’s never bothered me much because I really don’t need big studies. I can get some good data for free in Google Analytics, and you
Data-Driven Ways to Choose Effective CTAs for Your Display Ads Read More »
Much like commercials on TV, users are bombarded with content at every turn as they surf. It’s overwhelming and as such, marketers are struggling to find ways to capture their attention and stand out. As marketers, not only do we need to conduct extensive research so we can make great content, we also need our
8 ways to use content to skyrocket user engagement Read More »
Gaining support for your organization via email marketing has become easier than ever. In fact, Dunham+Company found that the percentage of donors motivated to give online via email has jumped 40% since 2015. This is why it is important to build a quality email subscriber list. Here are 5 ways to build a subscriber base
5 Ways to Build Your Nonprofit Email Subscriber List Read More »
By Dale Meador Recently, I had the opportunity to work with the leadership team at Kinco in Portland, Oregon, to help them begin strengthening their long-term business strategy. Kinco is a leading supplier of premium work and sport gloves in North America, and the team members there are passionate about their products. Their unique line of
3 Ways to Discover Hidden Strengths in Your Organization Read More »
If you’re seeing a drop in your social media engagement rates, here are some tips to get you out of your slump. Source link
10 Ways to Generate More Engagement with Your Social Media Posts Read More »
User experience (UX) is imperative for keeping your website visitors on your website. A bad experience of any kind, whether desktop or mobile, is a turn-off to potential customers. However, even if you successfully provide your users with a stellar experience that includes a website that loads fast with landing pages that are designed to impress,
When a business asks “how do we get more site traffic?” or “how do we earn more sales?” it is marketing that provides the answer. Marketing is the action a business takes to promote its products or services. I created this checklist to provide potent marketing tactics your business can use to solve your promotional
The Web Marketing Checklist: 40 Ways to Promote Your Website Read More »
