geralt / Pixabay As a young man looking for employment just out of college, I always thought interview questions were pointless. A question like “Why do you want to work here” just seemed so silly. I mean, seriously, what did they expect me to say? If I responded by telling them the truth – that […]
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By the time I reached age forty, I had never really traveled too far outside of the United States. As a kid living in South Texas my parents used to take me across the border into Mexico to do shopping, and once on vacation, we crossed the border at Detroit to spend the night in
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There are many great reasons to be a freelancer. Unfortunately, there are also some challenges you must be prepared for as well. Knowing how to manage your time well is one of the biggest issues you will need to figure out. Being good at the services you provide isn’t going to be enough to make
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If you have ever been in a dilemma deciding where to go for dinner and you end up choosing the more popular restaurant of the options you have: congratulations, you are living, breathing, evidence of social proof. Social proof is the psychological concept that people will conform to the actions of a group under the assumption
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Malls are undergoing a transformation, as I noted on Small Business Trends last year—and that transformation is accelerating. As the way consumers shop changes, malls are losing the big department stores that were their traditional anchor tenants. While that’s bad news for mall owners, it can be good news for small business owners (and you
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With the right strategy in place, link building can be a hugely effective way of building strong authority to increase longer term, sustainable organic visibility. Unfortunately, it’s very easy to find yourself returning to old, outdated methods. With so many different approaches to link building, it’s important to take a step back and look at
For the modern small business, voice technology is a great way to streamline processes and boost customer service. However, according to recent statistics from Globant, while 45% of senior employees use voice-activated technology personally, only 31% use the technology at work. Further, only 55% are getting ready to implement these tools into their business operations.
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With more than a billion websites on the internet, it’s going to take a lot for your brand to stand out from the crowd. At the same time, even if someone does visit your site, it’s likely they will only spend a few seconds scrolling through your content before moving onto the next site. This
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We often talk about marketing ROI, or the return on investment in advertising, as if it is a fixed and immutable number. You may have heard the story of a marketing professional at a large consumer goods company headquartered in Cincinnati who famously carried a little card around with the ROI of each media channel
Marketing automation is here, and has made its way into every business and every industry. Using an automation system can help make mundane tasks more manageable and increases your business’s efficiency in the process. No longer will you be a slave to social media or email blasts, as marketing automation can create those posts in
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