ads manager

11 Trusted Ways to Stop Ad Fraud and Get the Most Out of Your Ad Spend –

Among the many challenges that a modern marketer faces, ad fraud is right up there at the top. Ad fraud negatively impacts the effectiveness of your ad spend and if your ads end up on fake/spam websites, it hampers your brand’s reputation. Click To Tweet The Methbot report, released by WhiteOps, explains how Russian fraudsters led …

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8 Tips to Improve AdWords Housekeeping and Maximize Success

There is a major fault with how AdWords management is conducted today. Even 16 years into its lifecycle – an eternity for any digital platform – AdWords management is still a young discipline. Consequently, it suffers from a flaw that many young disciplines have in common: a lack of shared conventions that facilitate collaboration and understanding from …

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