location

We’re 99% NOT Social Media or Location Check-Ins

“We’re 99 percent not social media or location check-ins,” says Foursquare Labs CEO Jeff Glueck. “We are rather a location technology platform that helps other companies with location technology, marketing tools, analytics tools, and the like. We’re actually more ubiquitous than ever. We are like a location layer underneath, an Intel Inside for location. The …

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Hackers are exploiting a platform-agnostic flaw to track mobile phone locations

Enlarge / Simjacker attack flow. AdaptiveMobile Security Hackers are actively exploiting a critical weakness found in most mobile phones to surreptitiously track the location of users and possibly carry out other nefarious actions, researchers warned on Thursday. The so-called Simjacker exploits work across a wide range of mobile devices, regardless of the hardware or software …

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20 Pre-Production Tips to Create Successful Video Content in 2019

UPDATED! This post was expanded and updated for 2019 to include fresh new information. Are you wondering why so many content marketing teams are yet to take advantage of video—even with all of the statistics and case studies that prove its effectiveness? Case in point: 78% of people watch online videos every week, and 55% view …

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11 Trusted Ways to Stop Ad Fraud and Get the Most Out of Your Ad Spend –

Among the many challenges that a modern marketer faces, ad fraud is right up there at the top. Ad fraud negatively impacts the effectiveness of your ad spend and if your ads end up on fake/spam websites, it hampers your brand’s reputation. Click To Tweet The Methbot report, released by WhiteOps, explains how Russian fraudsters led …

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60 Tactics To Overcome A Bad Small Business Location

Turn Your Bad Small Business Location Into An Asset Location, location, location matters because it’s a key driver of attention, traffic and sales There’s reason that place is one of the original 4Ps of Marketing since it determines your business’s location physically and mentally in your prospect’s mind. A bad small business location causes your firm …

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Local Search

Local SEO Is Like Real Estate: Location, Location, Location

  Now that it’s 2017, most business owners have heard of SEO. If you haven’t, it doesn’t take long to get caught up. You get bombarded with information about optimization as soon as you take your business online. -And it’s complicated. Because you don’t just have the SERPs (Search Engine Results Pages). You have Images, Knowledge Panels, Videos, …

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