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Online tracking is fucking good for you – get over it

Online tracking gets a bad rap. It’s easily conflated in people’s minds with wider issues around data abuse and online manipulation. What’s really fascinating is that when I have conversations about online tracking, the first thing that comes to most people’s minds is the Cambridge Analytica scandal. And the image that they call to mind …

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11 Trusted Ways to Stop Ad Fraud and Get the Most Out of Your Ad Spend –

Among the many challenges that a modern marketer faces, ad fraud is right up there at the top. Ad fraud negatively impacts the effectiveness of your ad spend and if your ads end up on fake/spam websites, it hampers your brand’s reputation. Click To Tweet The Methbot report, released by WhiteOps, explains how Russian fraudsters led …

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