Airbnb is a master of branding and tempting UX. We thought we’d round up some examples, from campaigns to webpages and even little bits of what one might call ‘micro UX’. It should be noted that not all of Airbnb’s creative efforts have gone smoothly (have a look at Floating World and Shell, the once-evicted […]
10 examples of great Airbnb marketing creative – Econsultancy Read More »
Anadi Sah is the Head of Innovation – Creative & Technology at Isobar India. He spoke to Econsultancy about some of the digital transformation projects that Isobar is currently working on, the difference between creativity and innovation, the importance of observation skills, and dealing with the madness of Delhi traffic. Please describe your job: What
A day in the life of… Head of Innovation for Isobar India – Econsultancy Read More »
Alex had a hard time today not feeling like doing the work he knew he needed to do.But he did anyway. In this episode, Alex talks about the huge significance of not only showing up to create regularly, but in overcoming the resistance of not feeling it; not being in the mood; being bored and
How to create when you are NOT feeling it – Red Lemon Club Read More »
In this episode, Alex discusses matters pertaining to running your own creative business; finding inner motivation to create, to produce, to dazzle the world with your creativity and your ideas and energy. He talks about his take on the REAL meaning of doing what you love in business and life. How it isn’t all
The second half of Aitarget’s how-to guide for fintech companies to improve their online creatives and outperform the competition In part one, we shared how advertisers have such little time to capture social media users’ attention (average users spend only 2.5 seconds interacting on desktop, only 1.7 seconds on mobile), three universal keys, and some
For so many brands with an online presence, it can be easy to overlook the importance of imagery when it comes to developing their voices and identities. Too often companies opt for generic corporate photography and stock imagery, and while these images have a valuable place in some industries, they can make your brand look
10 brands that use illustration to stand out online Read More »
You’ve probably been in a Starbucks when they hand out free pieces of cakes, or shots of drinks tasters. Why do they bother? Doesn’t a massive brand like Starbucks merely have to open its doors to get paid? For most of its income yes. But even large companies see the tremendous value in having a
How to grow your creative business using ‘tasters’ – Red Lemon Club Read More »
A short while ago, I wrote about 10 brands using beautifully creative GIFs to enhance the visibility and quality of their content. Many of these well-established brands have a fully-fledged design department working behind the scenes to create the polished examples I identified. If you’re working in a smaller company or start-up, you may not
How to create GIFs in Photoshop: A beginners’ guide for marketers Read More »
According to a recent independent study sponsored by Prezi, 42% of respondents have taken action in the last year to hide or suppress adverts that are not relevant to them. Furthermore, 66% of respondents admitted to consuming videos they hadn’t expressly set out to find, even though 40% of consumers stated they feel bombarded by
Great storytelling: Why your brand should be the supporting character, not the hero Read More »
In this episode, Alex answers a reader question on promoting one’s creative business. He introduces his ‘tripod of awareness’ idea that provides the backbone of the marketing strategies he advises for his clients, and uses himself. Also discusses other self-promotion avenues that have worked for Alex and others, as well as cool and interesting new
How to Promote Your Creative Business? Here’s What I Do… – Red Lemon Club Read More »
