AirBnB

Wall Street Deflates America’s Favorite Start-Ups

“Investors are buying the future, so help them pencil out the future,” said Rett Wallace, whose firm, Triton Research, analyzes tech companies that are going public. “You can do that with Pinterest. You can’t do that with WeWork. You can’t do that with Uber or Lyft either.” Charles Kantor, a senior portfolio manager at Neuberger …

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Inside Airbnb, Employees Eager for Big Payouts Pushed It to Go Public

SAN FRANCISCO — Last summer, several Airbnb employees wrote a letter to the online room-rental start-up’s founders. On behalf of more than a dozen employees, they pleaded to be able to sell their Airbnb stock options. Because Airbnb is privately held, its shares cannot be easily traded or cashed in. So the employees also asked …

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Use Anticipation to Turn Disruption Into Opportunity

For the longest time, cable television was a miraculous technology that not everybody had in their homes, mostly because not everybody could afford it. Now, not everyone has it in their homes because YouTube TV, Sling TV, and other new, emerging technologies have disrupted the broadcast industry. So why didn’t Spectrum think of it first? …

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10 examples of great Airbnb marketing creative – Econsultancy

Airbnb is a master of branding and tempting UX. We thought we’d round up some examples, from campaigns to webpages and even little bits of what one might call ‘micro UX’. It should be noted that not all of Airbnb’s creative efforts have gone smoothly (have a look at Floating World and Shell, the once-evicted …

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10 examples of great travel marketing campaigns – Econsultancy

Great marketing creative is always popular on the Econsultancy blog. Now, I want to pick some pearls from across a sector. This week, I’ve chosen travel – enjoy! 1. Inspired by Iceland Promote Iceland’s website, Inspired by Iceland, and its accompanying campaigns since 2010 (the year of  eruption) have been a joy to interact with. At …

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How to Use Strategic Content Marketing to Grow Your Traffic From 0 to Millions

SINGLE GRAIN CASE STUDY: This is a guest post from Bastian Ernst of Wild Audience. Bastian approached us, wanting to write a case study on Single Grain’s growth through content marketing. He researched the company, read our content, interviewed Eric, checked out our marketing funnels, and came up with this incredibly comprehensive growth study. Hi, This is …

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How the ‘gram is impacting travel marketing & commerce – Econsultancy

Instagram has a huge influence on the purchasing decisions of its users. According to reports, 75% of people say that they have bought clothes or beauty products based on something they’ve seen on Instagram. It’s not just a case of ‘see it, want it’ either. It seems people are also making decisions based on whether …

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30 brands with excellent social media strategies

Okay, it’s probably disingenuous to pretend that social media is still something nascent and unproven for brands. Even with a tricky attribution problem to solve, most brand marketers and advertisers agree it just makes sense to target these large, active and known audiences. Having said that, some brands ‘got’ social media a lot quicker than …

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Millennials Love Airbnb and There Are 400 Million Millennials in China

The Head of Policy at Airbnb, Chris Lehane, says that they are seeing the same underlying dynamics and trends of millennials driving Airbnb growth in China that they saw earlier globally. With 400 million millennials living in China, the growth potential for Airbnb is massive. He noted that millennials will be 75 percent of consumers …

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“Stay Here” Netflix Show is Helping People Get More ROI From Airbnb

Peter Lorimer, co-host with Genevieve Gorder of the Netflix show “Stay Here” which helps people successfully rent their homes on Airbnb. “To succeed in the world of short-term rental you have to offer more than just a comfortable place to sleep,” said Lorimar in a promo for the show. “Stay Here” co-host Peter Lorimer recently …

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The Future of Data Science & Predictive Modeling in Business

There’s no doubt that predictive analytics has been all the rage for the last few years—and for good reason. The new algorithm-based discipline has empowered us to bring about insights that provide details on the probability of a given outcome, as well as helping us bring about the ones that are favorable. Use cases of …

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Is Growth Hacking a Viable Long-Term Strategy for Your Small Business?

By Aaron Agius Entrepreneur Sean Ellis had been involved in the explosive growth of a number of Silicon Valley companies, such as Dropbox, Eventbrite, LogMeIn, and Lookout. However, whenever it came time for him leave a company and find a replacement, he found that people who had only traditional marketing experience were not suited to take …

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