AirBnB

Use Anticipation to Turn Disruption Into Opportunity

For the longest time, cable television was a miraculous technology that not everybody had in their homes, mostly because not everybody could afford it. Now, not everyone has it in their homes because YouTube TV, Sling TV, and other new, emerging technologies have disrupted the broadcast industry. So why didn’t Spectrum think of it first? …

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10 examples of great Airbnb marketing creative – Econsultancy

Airbnb is a master of branding and tempting UX. We thought we’d round up some examples, from campaigns to webpages and even little bits of what one might call ‘micro UX’. It should be noted that not all of Airbnb’s creative efforts have gone smoothly (have a look at Floating World and Shell, the once-evicted …

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10 examples of great travel marketing campaigns – Econsultancy

Great marketing creative is always popular on the Econsultancy blog. Now, I want to pick some pearls from across a sector. This week, I’ve chosen travel – enjoy! 1. Inspired by Iceland Promote Iceland’s website, Inspired by Iceland, and its accompanying campaigns since 2010 (the year of  eruption) have been a joy to interact with. At …

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How to Use Strategic Content Marketing to Grow Your Traffic From 0 to Millions

SINGLE GRAIN CASE STUDY: This is a guest post from Bastian Ernst of Wild Audience. Bastian approached us, wanting to write a case study on Single Grain’s growth through content marketing. He researched the company, read our content, interviewed Eric, checked out our marketing funnels, and came up with this incredibly comprehensive growth study. Hi, This is …

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How the ‘gram is impacting travel marketing & commerce – Econsultancy

Instagram has a huge influence on the purchasing decisions of its users. According to reports, 75% of people say that they have bought clothes or beauty products based on something they’ve seen on Instagram. It’s not just a case of ‘see it, want it’ either. It seems people are also making decisions based on whether …

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30 brands with excellent social media strategies

Okay, it’s probably disingenuous to pretend that social media is still something nascent and unproven for brands. Even with a tricky attribution problem to solve, most brand marketers and advertisers agree it just makes sense to target these large, active and known audiences. Having said that, some brands ‘got’ social media a lot quicker than …

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