customer relationships

of-Mouth – Turn Customers Into Zombie Loyalists: Peter Shankman Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Peter Shankman is an author, entrepreneur, and speaker, recognized for his expertise in customer service, social media, PR, marketing, and advertising. He founded Help a Reporter Out (HARO), the largest free source repository for journalists in the world, as well as […]

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General Management – How to Hire and Invest in Great Employees: Tom Gimbel on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Tom Gimbel is founder and CEO of LaSalle Network, a staffing, recruiting, and human resources consulting firm based in Chicago. He’s an expert on how businesses can hire successfully and establish a company culture. He has been featured on numerous news

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Customer Relationships – Use Data, Experiences to Create Lifetime Customers: Sitecore’s Lars Petersen on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Lars Birkholm Petersen is global director of business optimization services at Sitecore, where he helps organizations use data to create connected customer experiences using innovative technology. He’s consulted with hundreds of organizations to improve their use of technology in connecting

Customer Relationships – Use Data, Experiences to Create Lifetime Customers: Sitecore’s Lars Petersen on Marketing Smarts [Podcast] : Marketing Podcast Read More »

Marketing Strategy – Why Brand Communities Are the Future of Marketing: Jordan Kretchmer of Livefyre on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jordan Kretchmer is founder and CEO of Livefyre, a content marketing and engagement platform that helps organizations build and manage real-time social experiences around their content. I invited Jordan to Marketing Smarts to talk about a recent Forrester Research report on

Marketing Strategy – Why Brand Communities Are the Future of Marketing: Jordan Kretchmer of Livefyre on Marketing Smarts [Podcast] : Marketing Podcast Read More »

Social Media – True Blue Customer Devotion: JetBlue’s Marty St. George on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Marty St. George is executive vice-president, commercial and planning, at JetBlue Airways. Previously, he served as managing director of marketing planning at United Airlines. I invited Marty to Marketing Smarts to talk about JetBlue’s success using social media for marketing and

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Social Media – Raising the Roof With B2B Social Media: GAF Roofing on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Emily Videtto, vice-president of shingles and new product development, and Alyssa Hall, director of marketing communications, together host the Facebook page “Style My House” as a way to reach female heads of household for roofing manufacturer GAF, North America’s largest roofing

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Marketing Strategy – Uplifting Instagram Marketing: Soffe Apparel’s Paul Anderson on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Paul Anderson is director of marketing at Soffe Apparel, an apparel company started in 1949 as a distributor to the military. Over the years, the company expanded into clothing and became known for its signature athletic shorts. The shorts, made

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Marketing Strategy – Marketing, PR, Social, Advertising Are All Intertwined: Geoff Livingston on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Geoff Livingston is the founder of Tenacity5 Media, a marketing consultancy serving companies and nonprofits. He’s an award-winning author and marketing strategist whose clients have included Cision, PayPal, Google, United Way of America, Network Solutions, Verizon Wireless, and the American

Marketing Strategy – Marketing, PR, Social, Advertising Are All Intertwined: Geoff Livingston on Marketing Smarts [Podcast] : Marketing Podcast Read More »

Customer Relationships – How Little Words Create Big Marketing Impact: Robert Sprague on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Robert Sprague is co-founder and owner of PCI—a provider of marketing and creative production strategies and solutions. Bob has guided Fortune 500 corporate leaders, not-for-profit organizations, and government organizations in marketing, public relations, and organizational communications. He has more than

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Focus on Lifetime Value: InMobi’s Bob Bahramipour on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Bob Bahramipour is senior vice-president of global business development at InMobi, a mobile advertising platform that enables brands, developers, and publishers to engage global consumers. Bob co-founded the e-commerce startup Switchouse Inc, which he later sold to Amazon. Before that, he worked

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