Design

Creating a Successful Mobile App – 3 Things You Definitely Must Have

Design, Mobile, mobile app /

Creating a Successful Mobile App – 3 Things You Definitely Must Have Three billion. That’s the estimated number of smartphone users in 2018 according to research conducted by Newzoo. And that number is only set to increase. According to another report by Variety, consumers spent $101 billion on mobile apps in 2018. A sure testament that the mobile […]

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What are marketers’ options for handling ad blockers?

Channel: SEM, Design, Usability & Conversion Column /

Content is king but it doesn’t funnel money directly into your bank account (it takes time). Ads do. Every marketer, given their choice, could sell ads on their page if people would let them. Unfortunately, that choice is increasingly shifting to users through their use of ad blockers. A recent survey from Visual Objects outlined

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The Power of Minimalism in UX Design

branding, Design, Strategy, UX, Web Design /

As technology arcs toward sophisticated innovation, minimalism is on the rise. Designers are embracing the sleek over the spartan in hopes of developing experiences that offer better usability while maintaining a low profile. Creating an interface that’s intuitive requires two steps: First, determining the most necessary functionalities for each screen, and then guiding users to

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Six visual web design trends set to be big in 2019 – Econsultancy

Design, design trends, web design trends, Website Design /

Web design is forever advancing as technology, standards and tastes change. As January comes to a close, it’s time for a round up of web design trends we’re likely to see a lot more of as 2019 progresses. Expect even more video content, bold colour palettes and a little bit of rule-breaking thrown in for

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How Audi UK reinvented itself as a premium digital brand – Econsultancy

Design, digital transformation, Mobile /

In many respects, the automotive industry is quite a traditional one, particularly when it comes to its digital presence and how its products – cars – are presented digitally. But with fewer and fewer consumers visiting car dealerships in person, instead opting to interact with automotive companies online, brands are beginning to realise that a

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What Makes Graphic Design So Important?

branding, Design, Digital Marketing, graphic design, SEO, Social Media /

Graphic design is art with a purpose. It communicates by translating ideas and values into a visual concept, using colour, shape and typography to get your core message across efficiently. Although you may not notice it, design is everywhere – but what makes it so crucial to your business and its brand? Brand Recognition If

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The Fastest Business App Growth in History

app, brand core, brand pillars, Case Studies, Case Study, ceo, CMO, Design, diversity, Email, Flickr, growth, internal communication, Microsoft, slack, Stewart Butterfield, users, UX, Wall of Love, word-of-mouth marketing, Yammer /

Slack has already entered Silicon Valley’s hall of fame as the fastest growing business app. Since its public launch in February of 2014, Slack’s accomplishments include: Accumulating 8 million daily active users (and 3 million of those are paid users) Having the highest conversion rate (30%) among freemium software products Being used (and paid for!)

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