What is business competition? Business competition is the process of companies and individuals competing in the same industry or field. This sort of competition applies to virtually all businesses and employees. For instance, have you ever competed with a coworker for the same promotion? Signed a non-compete at a job? Even if you simply stopped […]
How Connecting With Competitors Is Actually Good for Business Read More »
ProSmile / Pixabay I often talk about digital transformation as a way to help businesses preserve documents and streamline processes, but the customer experience is the driving force behind the transformation. And the customer experience goes beyond daily transactions – it extends to their personal life and the ability for the business to make the
Pexels / Pixabay The morning of September 22, 2017, my phone greeted me with headlines proclaiming, “Hawaii prepares for North Korean nuclear strike!” Uhm…yikes? It is, in fact, true. But the details are rather boring compared to the sensationalistic headlines. From a marketing, PR, and crisis management perspective, however, the headlines are far more important,
Hawaii’s Preparation For a Nuclear Strike Presents Marketing and PR Challenges Read More »
