eMarketer

How To Make A Successful Business Case For Marketing AI

Is your business falling behind in the Marketing AI race? Think this sounds like military jargon? You’d be right because lots of marketing terminology comes from classics on war including: Sun Tzu’s The Art of War Machiavelli’s The Prince and Von Clausewitz’s On War. Or… I could have referenced Stanley Kubrick’s Cold War satire Dr. …

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Audience Media Consumption Data: How To Improve Your Marketing

Need to attract your target audience’s attention? Who doesn’t? The challenge: In today’s content saturated environment, Media options and devices have shifted consumer media consumption behavior. So, how do you succeed? By understanding how your audience consumes media now. This includes their: Media habits Device usage Content format preferences Time of day or activities related to consumption Willingness to …

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Boost Your Mobile Content: How To Profit From Emerging TV Habits [Research]

Goodbye television viewing – Hello mobile content marketing! Are you scratching your head wondering what you missed? Maybe you were too busy binge watching the latest offering on Netflix. Don’t worry–I get the guilty pleasure of being a couch-potato. But in 2018, Americans will consume 215 minutes per day (or roughly 3½ hours) of mobile …

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What The First Facebook Usage Decline Really Means For Your Marketing

Worried about the first Facebook usage decline as reported by Edison Research? Of course you are—as a marketer, you pay attention to major Facebook shifts including Facebook’s organic reach decline and the impact of Mark Zuckerberg’s announcements earlier this year. Facebook is one of the top global marketing-media-technology companies known as FAANG (Facebook, Amazon, Apple, …

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How We Consume Content Now (And What It Means For Your Marketing) [INFOGRAPHIC]

Chances are you have one or more devices within arm’s reach. Don’t worry you’re not alone! 71% of Americans sleep with or next to their smartphone according to Bank America research. We live a 4+ screen world. We’ve got smartphones, tablets, computers, televisions and e-readers. Table of Contents Depending on your age, location and/or lifestyle, …

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