Geo Targeting

Analyzing the AdWords Distance Report

May 15, 2018 The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance. This data can be used to adjust targeting strategy, planning new initiatives, and understanding the effective reach of ads. If you are using location extensions but not …

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Facebook Geo Targeting | PPC Hero

August 23, 2017 Geo Targeting. It’s something us marketers hear about all of the time in regards to search. Whether it’s tailoring your ads for high performing cities, adjusting for products only available in certain markets or just singling out North Dakota for no reason; I’m sure you’re well versed in how to apply it …

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Local Search

Local SEO Is Like Real Estate: Location, Location, Location

  Now that it’s 2017, most business owners have heard of SEO. If you haven’t, it doesn’t take long to get caught up. You get bombarded with information about optimization as soon as you take your business online. -And it’s complicated. Because you don’t just have the SERPs (Search Engine Results Pages). You have Images, Knowledge Panels, Videos, …

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