Microsoft Advertising What: Released ad customizers Details: Released ad customizers to improve ad effectiveness. Learn more during our PPC Newsflash >> Impact: Allows for increased scalability and more targeted messaging. Also connects with Google Import Tool. Google Ads What: Audience updates to App campaigns Details: App campaigns are geared to making it easier to […]
On July 10, Microsoft Advertising unleashed Ad Customizers. This new Microsoft Advertising feature is key towards helping marketers scale effective ads that will reach customers with the right message at the right time. In this episode of the PPC Newsflash, our experts Carrie Albright and Matt Umbro will give an overview of this exciting new
The PPC Newsflash: Microsoft Advertising Rolls Out Ad Customizers Read More »
If you are like most marketers, you have already spent hours in spreadsheets creating thousands of messaging variations to send to copywriters or designers. You have probably also thought to yourself; “this is going to catch the hook, line, and sinker”. But does it? One of the simplest ways to do this is to develop
Perfect Targeting & Personal Messaging: The Dynamic Duo Read More »
It’s no secret that I love ad customizers. They allow you to write dynamic ad copy that changes depending on who is searching. Even more importantly, they stand out from your competition. For example, if we know that a product takes longer to ship to Florida vs. California, we can customize the ads in each
How to Use Ad Customizers to Decrease Cost-Per-Lead (CPL) Read More »
April 10, 2018 Yawn. I love ads. I love pithy, punny, witty, tear-producing ads. Being served an ad at the right moment is magic. Whether it is something I know I need or if it is something I didn’t know I needed, if the ad is speaking my language, I am listening. But show me
March 22, 2018 It can be difficult to find new things to test out. Whether you’re working with an older account or one that is conservative in new ventures, geo modifier ads can be a great way to test something new within the familiar form of ad copy testing! This is a great way to
Google had a lot of AdWords updates in 2017, and there were several that had a huge impact on how can we optimize and change our strategy. For some runner-up examples, custom intent for display, smart display including life events, sharing negative lists across accounts, view-through conversions for Gmail Ads, and much more. This post
July 20, 2017 At the beginning of the year, Google released a new feature called IF function ads. We wrote about this new feature in the post How To Use AdWords Ads IF Functionality. If you’re curious about how these customizable ads perform, here are some answers. What Are IF Functions? IF function ads allow
IF Function Ads Need To Be In Your Testing Rotation Read More »
