Google: AdWords: Product Listing Ads

Google announces new online-to-offline features on the cusp of the holiday shopping season

1, Channel: SEM, Google, Google: AdWords, Google: AdWords: Product Listing Ads, SEO BLOG, SMX® - Search Marketing Expo & Conference Series / Good To SEO

Google’s focus on local search the past couple of years has some expecting local search traffic to play a heightened role for brick-and-mortar retailers this coming holiday. Google is now teeing up some new shopping features and reporting capabilities ahead of the holiday shopping season. The announcements, made by Kishore Kanakamedala, director of product management for online-to-offline solutions, and livestreamed at 8:15 a.m. ET […]

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Google locally focused ads poised to play important holiday season role for brick-and-mortar brands

Channel: SEM, Google: AdWords, Google: AdWords: Product Listing Ads, Google: Maps & Local, SEO BLOG / Good To SEO

Google has long touted the growth of queries with local intent, such as those that include the words “near me” or a location name, such as a city. Over the past couple of years, the search giant has set about to monetize this ever-growing segment of queries. Whether directly on its own domain, such as

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Increase CTR by monitoring competitive offers

Channel: SEM, Google, Google: AdWords, Google: AdWords: Product Listing Ads, Paid Search Column, Search Ads, Search Ads: General, Search Ads: Product Ads, Search Marketing, Search Marketing: General, SEO BLOG / Good To SEO

It is October — which means that the holiday buying frenzy is upon us. Advertisers will try to attract shoppers with enticing offers and promotions. To be competitive, you will need to stay up-to-date with the top offers in your category. To give you a window into the kinds of things to consider, I segmented

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CSEs will compete head-on with Google Shopping in EU search results

A-Post to Marketing Land, Channel: SEM, Google, Google: AdWords, Google: AdWords: Product Listing Ads, Google: Antitrust, Google: Legal, Google: Outside US, Legal, Legal: Regulation, SEO BLOG / Good To SEO

Ads from Comparison Shopping Engines will start appearing in Google Shopping results on September 27, 2017. In response to the European Commission’s antitrust ruling — and record $2.7 billion fine — against Google for favoring its own content, the search giant is making some changes to the way it handles Google Shopping results in the

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AdWords Editor update supports Shopping Showcase Ads

Channel: SEM, Google, Google: AdWords, Google: AdWords: Product Listing Ads, Google: Google Shopping, SEM Tools: PPC, SEO & SEM Tools, SEO BLOG / Good To SEO

AdWords Editor version 12.1 is now available, with support added for several features, including Shopping showcase ads and expanded dynamic search ads. Showcase ads feature three product images from a retailer that are related to the search query and link to a Google-hosted landing page of products the advertiser groups together. Google first introduced showcase

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Ahead of the holidays, Google Merchant Center sees substantial upgrades

Channel: SEM, Google, Google: AdWords, Google: AdWords: Product Listing Ads, Search Ads, Search Ads: Product Ads, SEO BLOG / Good To SEO

A new suite of tools has arrived for merchants — just in time for the 2017 holidays. The new upgrades include helpful feed expansions, rules and overrides, as well as the ability to add multiple members to Merchant Center accounts. These new changes are currently available to all accounts created on or after July 13,

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Google Shopping gets top spot impression share & product diagnostics reporting

1, Channel: Retail, Google, Google: AdWords, Google: AdWords: Product Listing Ads, Search Ads, Search Ads: Product Ads, SEO BLOG / Good To SEO

Each year, Google rolls out several new features ahead of the holidays for retail advertisers. This year’s updates have started coming out. The company introduced a new metric and new reporting for Shopping campaign advertisers — only in the new AdWords interface. The new metric, called absolute top impression share, reports how often Shopping ads and

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