create

my three guidelines – Red Lemon Club

You’ve been creating, making, doing and stressing, and STILL, the traction isn’t there. What is traction? Traction is when increasingly more people engage with your creative work. Traction is when people increasingly like, subscribe and comment on your work. Traction is when more and more people buy your products, and tell others about it enthusiastically. …

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How I maintain a strong belief in my creative work – Red Lemon Club

Isn’t there enough art in the world already? Why would I need to create yet more content? How can I stay motivated if there are thousands of people out there who make amazing art; who provide a brilliant service; who have outstanding products? I’ve seen so little ‘success,’ and I’ve lost motivation to make more. …

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Future of Search: Voice, AI, and Engagement With Content

Artificial intelligence is powering the world’s most powerful learning machine: Google. As the search engine gets deeper insight into what makes people tick, it’s adjusting search engine rankings to bring the most relevant, engaging content to the top of the search rankings. AI, voice, user engagement… the search engine optimization industry is seeing some seismic …

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Ten drawings for creative people, to motivate and inspire – Red Lemon Club

I’ve been taking a ‘writing blog posts hiatus’ as I explore shorter-form, hand-drawn motivational pieces, mainly as a means to promote the Red Lemon Club name on Instagram. I love how social media limits my creativity to a single square. It gets me to think hard about what makes an impact, how people can be helped without …

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Don’t do what you love. The work worth doing is painful – Red Lemon Club

You may find it inconceivable that you would see real success ‘doing what you love.’ You may even find it difficult to stay with any one thing long enough to make something of it. There are many cool things out there after all, and it is difficult to make a decision. But you might not …

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‘I would get so much more done if social media didn’t exist’ – Red Lemon Club

We’re drowning in distractions. If only that damn phone would stop beeping at me, then I’d get some work done. Can’t YouTube…you know…just not exist, so I can finally find my passion in peace? It would be so much easier to be productive if Instagram stopped spewing out so many glorious pictures. Techy stuff is …

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