Today, it’s time for another Ask Yoast case study. In this edition, we’ll give SEO advice to a local business owner. We received a cry for help from Hussein Ibrahim who owns the car services site seattletowncarbestride.com. Hussein wanted to know what he could do – apart from using our Yoast SEO Premium plugin – to […]
Why links in the first place? I know you’re probably thinking, “hey, I want to rank #1, just tell me what to do!” But understanding why Google values links so highly can help you assess the strength or weakness of your own link profile. This can help you determine your link acquisition strategy. Google’s robots,
Ranking your local business part IV: Inbound links • Yoast Read More »
This is the third post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking and discussed how to get the most out of Google My Business. Here, I’ll focus on another essential asset for local SEO: optimizing your website
Ranking your local business #3: Website optimization Read More »
This is the second post in an 8-part series on how to rank your business for local searches at Google. Google My Business (GMB) is a free product that allows business owners to verify and submit basic details about their business to Google. Owners can also engage with existing and potential customers across Google’s properties. Make
Ranking your local business at Google: part 2 of 8 Read More »
The importance of local SEO cannot be understated when you consider the dominance of mobile as a device and the sky-high user expectations of being shown the most relevant results. Google clearly recognizes this, and is continually investing in improving their search experience. There are algorithm updates like Possum (rolled out in September 2016) that
You are a small business owner with a local target audience. Of course, your local audience needs to find your shop or office, and you want to use social media for that. But, in the plethora of platforms, you just have no clue where to start. So you post something on Facebook, try a tweet now
Search Marketers Are Embracing Online Reviews Evidence of the growing importance of online review sites like Yelp, TripAdvisor, Google, and Facebook is hard to ignore. According to research by ReviewTrackers, 49 percent of consumers always or often check online reviews, and Search Engine Land reports that 72 percent trust reviews as much as they do
SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus. In this ultimate guide for local and small business SEO, we’ll tell you about finding your niche, optimizing pages and social media efforts. Way back in
Wondering how to get your business found in local search? I asked dozens of local SEO experts from around the world a simple question: “What is the most Kick Ass strategy you used to make a brick and mortar business go from invisible to unmissable in local search?” 29 people replied and these are the
Kick Ass Local SEO Strategies from Around the World Read More »
Now that it’s 2017, most business owners have heard of SEO. If you haven’t, it doesn’t take long to get caught up. You get bombarded with information about optimization as soon as you take your business online. -And it’s complicated. Because you don’t just have the SERPs (Search Engine Results Pages). You have Images, Knowledge Panels, Videos,
Local SEO Is Like Real Estate: Location, Location, Location Read More »
