Marketing Tools

Marketers, here are some blockchain terms you might want to know

A-From MTT, Blockchain, Channel: Martech: Marketing, Marketing Tools, Marketing Tools: General, SEO BLOG /

Perhaps you’ve just recently gotten your head around new terms like “header bidding,” “machine learning” or “growth hacking.” Well, time to unwrap your head once again. Because an ecosystem built around blockchain technology is coming to marketing, search and advertising, and new ecosystems bring new vocabularies. Best known as the tech infrastructure behind the cryptocurrency […]

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DialogTech adds multichannel analytics with its purchase of dashboard provider Swydo

A-From MTT, Channel: Martech: Analytics & Data, Marketing Tools, Marketing Tools: Analytics, SEO BLOG /

DialogTech provides analytics on incoming calls so that marketers can find out things like the number of sales by phone generated by a search ad. That data can then be exported via API to other tools, like marketing platforms, to compare the call analytics with campaigns in other channels. This week, the Chicago-based company is

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DeepIntent decides to take on the Russian ad army

A-From MTT, Channel: Martech: Advertising, Marketing Tools, Marketing Tools: Analytics, SEO BLOG /

If you’re a Russian disinformation agent planning to disrupt next year’s federal election with fake political ads, at least one demand-side platform (DSP) is suiting up to stop you. DeepIntent is launching this week a private beta of a new feature called Verified Ads that checks whether submitted political ads originate from a genuine, US-based

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Delmondo, Uru team up for automated video content analysis service

A-From MTT, Channel: Martech: Analytics & Data, Marketing Tools, Marketing Tools: Analytics, SEO BLOG, video /

As digital video grows in popularity, brands are faced with the challenge of knowing which elements in their many videos –– created by them or by the influencers they hire — elicit the best responses. To provide tools for that purpose, social video analytics firm Delmondo has announced a partnership with AI/computer vision firm Uru

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Swrve adds support for OTT TV apps

A-From MTT, Channel: Martech: Marketing, marketing automation, Marketing Tools, Marketing Tools: Analytics, SEO BLOG, video /

Despite its name, Swrve hasn’t swerved in its evolution from its origins as a marketing and engagement platform for apps. Instead, it’s taken a series of steps toward its positioning as a customer interaction platform. In 2014, for instance, it added support for iBeacons, which are usually paired with apps. Later that year, Swrve declared

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Bpm’online has a built-in advantage for complying with GDPR

A-From MTT, Channel: Martech: Analytics & Data, gdpr, GDPR - General Data Protection Regulation, Marketing Tools, Marketing Tools: Analytics, SEO BLOG /

If you’re trying to update your platform for the upcoming General Data Protection Regulation (GDPR), there’s one thing that’s very handy to have: A business process engine. In fact, business process management is the meaning behind the first three letters in Bpm’online’s name, indicating the importance of such an engine to this process-oriented customer relationship management

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Most of what happens on your web site is not controlled by you

A-From MTT, Channel: Martech: Analytics & Data, gdpr, GDPR - General Data Protection Regulation, Marketing Tools, Marketing Tools: Analytics, SEO BLOG /

“Most companies are still afraid of everyone’s web site but their own.” In other words, Media Trust CEO Chris Olson told me recently, most brands are focused on competitors’ threats, when they should first be looking at the threats in their own sites and apps. The upcoming General Data Protection Regulation (GDPR), he added, will

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How to Use Email Marketing to Build Brand Awareness

Marketing Tools, SEO BLOG, Simon James /

Employing an effective email marketing strategy is an essential tool for building up brand awareness. Many online businesses tend to view email marketing solely in terms of sales. However, building strong relationships with an email list is one of the best marketing strategies for increasing sales performance and strengthening the position of a company. When

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Adobe launches Launch, its next-gen tag management platform

A-From MTT, Analytics, Analytics: Tag Management, Channel: Martech: Marketing, Marketing Tools, Marketing Tools: General, SEO BLOG /

Adobe is out this week with its next-generation tag management platform. Called Launch and built into the Adobe Cloud Platform, it is based on technology acquired when the tech giant bought a tag management technology called Satellite in 2013. Launch was announced as a beta release at Adobe Summit in March, and it’s now out

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