Marketing Tools

SAP-owned Gigya offers a new GDPR-friendly consent tool

A-From MTT, Channel: Martech: Analytics & Data, gdpr, GDPR - General Data Protection Regulation, Marketing Tools, Marketing Tools: General, SEO BLOG /

Last September, enterprise software firm SAP announced it was buying identity management platform Gigya. The acquisition raised some questions. Gigya allows users to automatically sign into participating websites with their social network logins and make their social profiles accessible to those sites if they chose. Since this independent identity manager would now become part of […]

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The IVEP Association is readying an ambitious new smart video platform for web and TV

A-From MTT, Blockchain, Channel: Martech: Marketing, Marketing Tools, Marketing Tools: General, SEO BLOG, video /

A frame of video with an overlaid IVEP smart object. A Canada-based non-profit association has the ambitious goal of launching a new kind of interactive video across several platforms, boosting its transactional transparency and financial viability with blockchain and tokens. As a step toward that goal, the Interactive Video and Experience Protocol (IVEP) Association has

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The Trade Desk’s CMO says she prioritizes hiring & is committed to her team’s training & development

A-From MTT, Channel: CMO Zone, Features & Analysis, Features: Get To Know, Interviews, Marketing Tools, SEO BLOG /

Susan Vobejda was named CMO for The Trade Desk in November of last year. As the top marketer for the ad-tech platform, she oversees all aspects of the company’s marketing, including branding, product marketing, PR, digital media and content development. “It is a new day for marketers, and things are changing rapidly,” says the CMO,

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RIP A/B Testing

Analytics, Channel: Analytics & Conversion, Conversion Rate Optimization, Marketing Tools, Marketing Tools: Analytics, Martech Marketing, SEO BLOG, Sponsored Content /

Gather all ye family, friends, webmasters and digital marketing executives. We’ve come here to celebrate the life of the now outdated A/B Testing process, which has finally succumbed to the inefficiencies that have plagued its process. What was A/B? How many of us truly knew what A/B Testing was? Allow me to briefly introduce the

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Blockmetry launches its GDPR-friendly web traffic software

A-From MTT, Channel: Martech: Analytics & Data, gdpr, GDPR - General Data Protection Regulation, Google, Google: Analytics, Marketing Tools, Marketing Tools: Analytics, SEO BLOG /

The upcoming General Data Protection Regulation (GDPR) is driving innovation on many fronts. This week, a new approach is being launched for measuring site traffic without tracking individuals, so that consent is not required. The developer, former Google engineer Pierre Far, says the new software — called Blockmetry — is intended to measure that “someone

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3 ways humans can do PPC better than machines alone

Augmented & Virtual Reality, Bing, Channel: SEM, Google: Paid search, Google: SEM, Google: Shopping, Machine Learning & Artificial Intelligence, Marketing Tools, paid search, Real Time Marketing, SEO BLOG, Sponsored Content /

Artificial Intelligence is a hot topic in PPC but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of value. Use Business Data for Bid Management Bid management can be one of the most repetitive and boring tasks of managing

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For Reduxio’s CMO, diversity is key to building a winning marketing organization

A-From MTT, Channel: CMO Zone, Features & Analysis, Interviews, Marketing Tools, SEO BLOG /

Of all the hot-button topics in today’s political climate, immigration is arguably at the top of the list. On January 10, more than 100 CEOs of prominent businesses, including Google, Apple, Facebook, Microsoft and Amazon, signed a letter to Congress asking for legislation that would enable Dreamers — undocumented immigrants protected under the DACA program

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The Internet of Things and blockchain tech are made for each other

A-From MTT, Blockchain, Channel: Martech: Marketing, Marketing Tools, Marketing Tools: General, SEO BLOG /

A new report from research firm Kaleido Insights proposes that two of hottest new technologies — The Internet of Things (IoT) and blockchain — would make a really hot couple. In IoT, wirelessly connected sensors are embedded in almost everything — refrigerators, auto parts, dog collars, perhaps even cereal boxes. On the one hand, this

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