Marketing Tools

Barometric launches a free tool to spot fraudulent web traffic

A-From MTT, Channel: Martech: Analytics & Data, Marketing Tools, Marketing Tools: Analytics, SEO BLOG /

Attribution and ad-tracking platform Barometric has released a free tool so that web publishers can identify fraudulent traffic. This is the first entry into traffic fraud monitoring for Barometric, a separately managed division of mobile ad network AdTheorent. The new tool, called Clean Score, was launched as a separate tool after invalid traffic filters were […]

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At MarTech conference, tech evangelist Robert Scoble envisions how AR and VR will transform marketing

A-From MTT, Augmented & Virtual Reality, Channel: Martech: Marketing, Marketing Tools, Marketing Tools: General, SEO BLOG /

Robert Scoble wearing glasses that are displaying 360-degree video from the camera he’s holding Fasten your seatbelts. Those weren’t the exact words used by tech evangelist and author Robert Scoble in a keynote address on Wednesday, the last day of our MarTech Conference in Boston. But that was the basic idea, as he touted the

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The world of martech stacks from a B2C brand, B2B company & agency perspective

A-From MTT, Channel: Martech: Management, Marketing Tools, SEO BLOG /

The ever-growing landscape of marketing technology, and the buildup of new channels, is resulting in an astronomical consumption of marketing technology, says CabinetM founder and CEO Anita Brearton. The marketing technology veteran made the comment from the stage at this year’s MarTech Conference in Boston. Brearton was the moderator for the “Insights from Inside the

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Forrester’s first Waves on journey analytics show the growing importance of customers’ steps toward purchase

A-From MTT, Channel: Martech: Marketing, Marketing Tools, Marketing Tools: General, SEO BLOG /

In marketing — as in life — it’s not about the destination as much as it’s about the journey. Which is why research firm Forrester recently released not one, but two Wave reports on Customer Journey Analytics — one on visioning platforms and the other on orchestration. [Subscription or report fees required.] These are the

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System 1 Research launches a VR testing tool for shopping

A-From MTT, Augmented & Virtual Reality, Channel: Martech: Marketing, Marketing Tools, Marketing Tools: General, SEO BLOG /

You’re pushing a grocery cart down an aisle in Walmart, and you pause to grab and toss in a bag of candy. Just another day at the store, except it’s in a new Virtual Reality Shopper recently launched by System 1 Research. The research arm of the London-based marketing firm System 1 Group, System 1

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MailChimp adds Google Ads as it becomes a multichannel platform

A-From MTT, Channel: Martech: Marketing, Email Marketing, marketing automation, Marketing Tools, Marketing Tools: General, SEO BLOG /

MailChimp took another step this week toward becoming a multichannel marketing platform, announcing that users can now create and deploy Google Remarketing Ads within its dashboard. With two clicks in the new feature, a marketer can connect her store to MailChimp and set up a campaign that shows a site visitor follow-up ads for a

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Marketing Materials – The First Rung on the Sales Ladder

Aaron Watts, Marketing Tools, SEO BLOG / / 1 Comment

There can be a lot of motives when it comes to marketing. Some campaigns are created to increase brand awareness. Some are created to generate leads. And some are created to generate direct sales. Despite the original motive of the marketing campaign, in the long run, there is only one end game — more conversions.

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Thunder boosts personalization and performance following Adacus acquisition

A-From MTT, Channel: Martech: Advertising, Marketing Tools, Marketing Tools: General, SEO BLOG /

Creative management platform Thunder has announced it has completed its purchase of AI-powered targeting platform Adacus — and, as a result, is adding three capabilities to improve personalization and performance. Deal terms were not made public. CEO Victor Wong told me that Thunder, which offers tools for creative ad production, had been working since last

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SurveyMonkey SVP says her drive to tell stories is the reason she went into marketing

A-From MTT, Channel: CMO Zone, Features & Analysis, Features: Get To Know, Interviews, Marketing Tools, SEO BLOG /

After a yearlong rebrand endeavor, SurveyMonkey launched its “Power the Curious” campaign in mid-July — an effort aimed at taking the survey-platform to a new level. “We wanted to set a playbook for business change, define our next stride, and identify that magnetic characteristic that galvanizes people around a common mission,” says SurveyMonkey SVP of

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