pain point

The problem with PC VR is the PC

“Friction” is the word tech companies now use to acknowledge software and hardware pain points — typically at the point they’re planning to reduce or eliminate them. As the enemy of smoothness, friction is the collection of factors that keep an experience from being effortless, fun, or “magical” in Apple parlance; Polaroid cameras famously demonstrated …

The problem with PC VR is the PC Read More »

How to Create A High-Value Lead Magnet to Quickly Grow Your Email List

A new visitor comes to your website, finds just what he/she was looking for, clicks on BUY and you’re done. Ha! That doesn’t happen, does it? In reality, a visitor or prospect takes their own sweet time, researching and comparing across other websites, before they make the buying decision. But the least you can do …

How to Create A High-Value Lead Magnet to Quickly Grow Your Email List Read More »