How to use good ol' PPC to support fun and creative branded content - Search Engine Land Thanks to.
Search experts understand the importance of targeting non-branded search terms: Optimizing for high-volume, non-branded terms can drive a significant.
At Google’s inception, one innovation differentiated it as a search engine: It used information gained from off-site sources to.
No matter where they’re located or what market they serve, retailers around the globe have questions about how consumers.
This article was co-authored with my colleague at Go Fish Digital, Samantha Hughes. Working at an agency that does.
Google is refining the options it gives advertisers for excluding categories of sites from their display network campaigns on.