Search Marketing: Search Term Research

Ask the SMXpert: Keyword research and copywriting

Ask the SMXpert: Keyword research and copywriting – Search Engine Land Thanks to Our Sponsor Source link

Searcher intent: The secret ingredient behind successful content development

Searcher intent: The secret ingredient behind successful content development – Search Engine Land Thanks to Our Sponsor Source link

The importance of targeting branded searches

Search experts understand the importance of targeting non-branded search terms: Optimizing for high-volume, non-branded terms can drive a significant amount of traffic to your brand’s site. While targeting non-branded search terms plays an essential role in your overall search strategy, many brands still underestimate and neglect the power of branded search terms. By relying on …

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How to steal the competition’s best keywords: A 3-step guide

Whether you’re new to paid search or an old pro, one of your biggest challenges is figuring out the right keywords. Pick the right keywords and your business will thrive. Pick the wrong keywords, and you might as well be flushing your ad spend down the toilet. Now, with enough time, effort and money, most …

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The PPC challenge of selling manufacturing capability vs. stock products

While running a successful advertising campaign can be complex at the best of times, it presents a special challenge to small industrial manufacturers. It’s one thing to advertise a widely understood product, such as a running shoe or blender, to a large consumer market. It’s another thing entirely to sell a manufacturing capability that’s only really …

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