September 19, 2017 If you’re new to Facebook, you’ll see familiar placement options to show your ads (Facebook, Instagram, & Messenger) along with Facebook’s Audience Network (think Google’s Display Network). The Audience Network places your ads can show across different websites who have opted into the audience network along with instant articles and video. Analyzing […]
As much as we may wish our Instagram follower growth showed an upward trend, it’s probably more like a rocky mountain landscape with peaks and valleys. Fluctuations in your follower count are totally normal and often a result of the ‘follow/unfollow’ game that many accounts foolishly choose to play. Here’s how it works: an individual
How To Retain Your Instagram Followers (Without Gaming the System) Read More »
These days we can put all our content and immortalize it on the web. But the mobile app Snapchat does the opposite – you post your story and it disappears within 24 hours. Who would have thought that this crazy idea would turn out to be such a big hit? The app definitely made changes
The Massive Numbers Behind Snapchat’s Daily 10 Billion Video Views Read More »
If you don’t upload a custom audience to your Facebook ads, pack your bags, leave, and forget about Facebook advertising. Without a custom audience, you can’t target an audience that is likely to respond to your ads and convert. A custom audience allows you to do one important thing: target a highly interested audience that
As of this writing, there are somewhere in the neighborhood of 1.2 billion websites being accessed by over 3 billion people around the world. It is literally impossible for anyone to keep track of them all in any sort of meaningful fashion. But as a business owner or Internet marketer, you need to keep tabs
SentiOne Provides a Smarter Way to Monitor Online Mentions Read More »
There are now more than 700 million users on Instagram. And if you want the ads for your small business to reach them, you should know what it will cost you. Did you know that Sunday evenings are the most expensive time to buy ads on Instagram? An infographic titled, “How Much Do Instagram Ads
Master the Basics of Instagram Ads with This Simple Overview (Infographic) Read More »
With more than 2 billion monthly active users, Facebook has grown to become the kingpin of social media platforms. No matter what type of business you’re running, Facebook has an audience for you. Facebook’s Advertising platform provides tons of Ad targeting options that enable you to precisely define your target audience and reach them, no
5 Ways To Increase Facebook Ad Reach using Custom Audiences Read More »
In the past few years, everybody has heard about influencer marketing. What exactly is this? Well, let’s take a practical example. Let’s say your smartphone broke and you need to buy a new one that is suitable for your needs. You found three phones matching your criteria: the latest iPhone, a Samsung, and a Nokia.
How to Choose an Influencer to Boost Your Marketing Campaign Read More »
My colleague and I first noticed the pattern a year and a half ago. Every day, almost without fail, an article from WWE, with its sweat-soaked professional wrestlers in various poses, would hit the trending chart created from our BuzzSumo data. To appear on the trending content chart, the content must have been shared very
Smackdown Content Marketing Secrets From the WWE Read More »
So how can you build your brand in an innovative way that generates meaningful consumer interest and industry buzz? From infographics and Q&A opportunities to live streaming and novel advertising solutions, there are several lesser-known ways you can expand the reach of your brand. Below, 12 entrepreneurs from YEC discuss some of the more non-traditional
12 Non-Traditional Media Avenues You Can Use to Build Your Brand Read More »
