geralt / Pixabay Lack of engagement is one of the most frustrating parts of social media marketing. If you are not consistent in posting on social media, then if you are lucky, you will sometimes get a like, but no regular follows, comments, or likes. This situation is disheartening and costly, and means that your […]
About 80 percent of small business owners use Facebook for marketing, according to a recent study. That makes the iconic social media platform the most popular tool for small business marketers in the digital world and beyond. It’s more popular than other social channels like Twitter and LinkedIn, online advertising networks like AdWords, and traditional
80 Percent of Small Businesses Use Facebook for Marketing, New Survey Says Read More »
The tools, platforms and methods you use to grow your business are constantly changing. So you need to keep up with all the latest updates and trends. Members of the online small business community have some great insights about these changing tools and trends, ranging from social media algorithms to augmented reality. Read on for
Learn About Social Media Algorithms, Augmented Reality and More Changing Business Trends Read More »
How To Use Social Media To Drive Business Success [Research] Does your business social media use support and grow your company? Specifically, is your social media investment including personnel, agencies, content creation, advertising and technology yielding a positive return? Not sure? Don’t worry you’re not alone. While most business social media use has evolved, many
Are You Crushing Your Business Social Media Use? Read More »
10 Marketing Tactics To Improve Your Facebook Engagement YIKES! Facebook engagement has lost 20+% since January 2107! BuzzSumo data analysis by Steve Rayson confirms what you’ve been experiencing: Lower organic Facebook engagement. Facebook engagement has been a key driver of the company’s revenues and valuation since it went public in 2012. It’s taken Facebook almost
What To Do When Facebook Engagement Declines [Research] Read More »
Pexels / Pixabay The morning of September 22, 2017, my phone greeted me with headlines proclaiming, “Hawaii prepares for North Korean nuclear strike!” Uhm…yikes? It is, in fact, true. But the details are rather boring compared to the sensationalistic headlines. From a marketing, PR, and crisis management perspective, however, the headlines are far more important,
Hawaii’s Preparation For a Nuclear Strike Presents Marketing and PR Challenges Read More »
The use of social media can make or break a near or recent graduate’s personal brand, job search, or career advancement. Just the mention of a job search can bring fears, worries, and stress to near and recent graduates. Are you prepared for your job search? Social media can help. This is even more so
4 Essential Social Media Lessons for Near and Recent Grads Read More »
Facebook PPC has become one of the most effective advertising strategies in the history of advertising. With over two billion users, virtually any type of business can make an extraordinary use of utilizing Facebook for advertising. Throw in Facebook’s incredibly robust and easy to use ad Power Editor and supplementary tools, and you’ve got one
There are 2 billion people connecting on Facebook every month. What’s more, 800 million people like something on the social media site monthly. Those are two good reasons to adopt this 10 step Facebook marketing strategy. Remember, your Facebook Ads will be the cornerstone of your small business campaign. Facebook Marketing Strategy Decide on Your
In case you hadn’t noticed, Pinterest has been in the news a lot recently. In November last year, Pinterest started courting the business community with the creation of its business-specific accounts and a dedicated business support page. Then earlier this month, Pinterest quietly raised a cool $200 million at an astonishing $2.5 billion valuation –
How To Use Pinterest’s Group Boards To Get More Exposure For Your Business Read More »
