Social media is more popular but less effective than PPC for B2B companies If you’re a B2B marketer wondering how to get ahead in the digital arena, you might be frustrated with the lack of statistics available about B2B marketing. While the web is rife with stats on the latest B2C trends, B2B marketers often […]
B2B insights and statistics to help you get ahead of the competition [infographic] Read More »
What digital marketers need to know about the GDPR As a Data Protection Officer, one of the most common questions I am often asked by our customers and at networking events is, what are the impacts of GDPR on Marketing? Historically, the way we have obtained consent to personal information within digital and direct marketing has
If you follow even the slightest bit of corporate news, you’ll know that Amazon recently bought food retailer and grocery store Whole Foods for the hefty sum of $13.7 billion. Although Amazon had already begun its baby steps into food delivery service–think Amazon Fresh–the acquisition deal was, by far, Amazon’s largest and most prominent venture
Amazon’s Latest Move Is A Master Class In Thinking Ahead. Here’s Why In One Sentence. Read More »
After explaining how to strike a perfect balance between SEO & CRO to drive leads, Alexander Kesler, Founder & President at inSegment explores 5 best practices for SEO campaign success Are your SEO efforts always one step behind? Was your last attempt at the latest SEO trend simply too-little-too-late? With over 6,586,013,574 searches a day
The SEO Game: Tips for Ranking Ahead of Your Competitors Read More »
If you’re like me, running 5 businesses, then it’s important you know how to organize your work, making sure you know EXACTLY what you have to going forward. It’s important you stay active and the time you’re NOT focusing on your work, you will be losing potential business. On Sundays, I sit down and create
How I Plan For the Week Ahead Of Me – Tips & Tricks Read More »
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); According to a recent BrightEdge study, 57 percent of traffic now is coming from mobile and tablets. This fact emphasizes that audiences are more frequently relying on their mobile devices to execute their needs. However, even further beyond
A new suite of tools has arrived for merchants — just in time for the 2017 holidays. The new upgrades include helpful feed expansions, rules and overrides, as well as the ability to add multiple members to Merchant Center accounts. These new changes are currently available to all accounts created on or after July 13,
Ahead of the holidays, Google Merchant Center sees substantial upgrades Read More »
Consumers’ fondness for and engagement with social media platforms are often cited as reasons that advertising on these sites is effective. There are even numbers to support those claims, with analytics from Facebook that show the great performance of marketing through the platform. But is Facebook an appropriate bellwether platform to gauge the entire social media industry?
Facebook tests a new ad format that puts it further ahead of its competitors Read More »
Before you read on, let’s be clear: This article is not another Tim Ferriss wanna-be regurgitation about time management or some cheese cliche about the “early bird catches the worm.” I’m not talking about filling your calendar to the brim to make yourself look busier than what you really are, but from a leadership perspective,
It’s Time to End the ‘9 to 5’ Mindset if You Want to Get Ahead Read More »
In business, speed–being in the right place, at the right time, before anyone else–is a huge asset. Sometimes, that happens when you’re the most nimble. Other times, you can get there with better decision making. Either way, one of the biggest advantages you can have is foresight. I grew up in Hawaii, where there’s a
3 Easy Ways to Spot and Get An Opportunity Ahead of the Crowd Read More »
