capability

HubSpot adds on-board video capability with Vidyard integration

A-From MTT, Channel: Content Marketing, video / Good To SEO

Inbound marketing and sales platform HubSpot introduced a native video function to its platform last week, through an integration with business video platform Vidyard. The new capability, which highlights the growing importance of video in business, operates inside the HubSpot dashboard for marketing, sales or service, Vidyard co-founder and CEO Michael Litt said. Previously, HubSpot […]

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Benchmarking your digital marketing capability

Capability and performance review, Digital Marketing Benchmarking / Good To SEO

Using capability maturity models to review digital readiness and set targets for digital transformation This month we’ve been adding to our visual tools to help all members assess how well their businesses are adapting to using digital media and technology as part of Digital Transformation. We have now collected these visuals together in a single

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The PPC challenge of selling manufacturing capability vs. stock products

Channel: SEM, Google, Google: AdWords, How To, How To: PPC, Paid Search Column, Search Ads, Search Ads: General, Search Marketing, Search Marketing: Landing Pages, Search Marketing: Search Term Research, SEO BLOG / Good To SEO

While running a successful advertising campaign can be complex at the best of times, it presents a special challenge to small industrial manufacturers. It’s one thing to advertise a widely understood product, such as a running shoe or blender, to a large consumer market. It’s another thing entirely to sell a manufacturing capability that’s only really

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We’ve upgraded our interactive benchmarking tool that assesses the digital marketing capability of your business

Digital Marketing Benchmarking, Digital marketing strategy, Marketing audits and benchmarks for business review, SEO BLOG / Good To SEO

Use our RACE framework to discover your ability to Plan, Reach, Act, Convert and Engage Two years ago we launched our free interactive marketing benchmarking tool to help members rate their ‘digital readiness’ for digital marketing as a whole and for the key channels like Search, Social media and Email marketing. Well, it’s proved popular since it

We’ve upgraded our interactive benchmarking tool that assesses the digital marketing capability of your business Read More »