Fran Cowan of Inskin Media and the IAA UK is our latest interview for ‘a day in the life’. Cowan started her career as international marketing manager at MySpace back in 2006, and has worked at Inskin since 2012. Let’s find out more… (And remember, if you have itchy feet, you can view new opportunities […]
A day in the life of… CMO at Inskin Media & VP Marketing for the IAA UK Read More »
The marketing world today is a whole different ball game than it used to be. You have to come up with big ways to stand out to capture the attention of your customers and prospects. It is about knowing what content your customers and prospects want to consume. It’s also about knowing when to take
Michael Brenner’s 5 Skills You Need to Become the Next CMO Read More »
This week, we take a look at how a major charity – Parkinson’s UK – is doing digital transformation, supported by cloud computing and an investment in data literacy. Additionally, Daniel Newman is back in Forbes with an analysis of how his predicted trends for 2019 could impact the CMO, and Deloitte and MIT Sloan Management Review have
The week in digital transformation: biopharma behind the curve & the impact on the CMO Read More »
Pedowitz Group’s Chief Strategy Officer Debbie Qaqish presenting at the MarTech Conference in Boston. “Today’s CMO lives in a tech-infused world,” says Debbie Qaqish, the chief strategy officer for the Pedowitz Group. As a veteran marketing operations expert and author of “The Rise of the Revenue Marketer,” Qaqish believes the three primary challenges facing CMOs
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Marketing Day: The sales tech landscape, YouTube ads, CMO challenges Read More »
What are the background and skills that make a great marketer? As marketing is a field that straddles so many disparate areas – like creativity, strategic thinking, psychology, data – this can be a difficult question to answer, whether you’re a recruiter looking to hire the best talent or a newcomer who wants to break
Why marketers should have roots in tech: Sarah Kennedy, CMO of Marketo Read More »
I’ve known Mike Volpe since the early days of HubSpot, where he was employee number 5, and as CMO helped the company grow from about a dozen beta customers to over 15,000 customers, 1,000 employees, $150 million in revenue, and an IPO leading to a $1.7 billion market cap. But after years of being a
CMO to CEO: How the CMO Job is a Good Grooming Ground for CEOs Read More »
Snap Inc. has hired Kristen O’Hara, the former CMO for Time Warner (now Warner Media), as its vice president of US global business solutions. O’Hara will report to Snap Chief Strategy Officer Imran Khan and oversee the company’s US-based sales leaders charged with building advertiser relationships and helping marketers on the platform drive bigger results
Snap names Time Warner’s former CMO as its VP of US Global Business Solutions Read More »
Facebook Chief Product Officer Chris Cox with the company’s new CMO, Antonio Lucio Since Facebook CMO Gary Briggs announced his plans to retire all the way back in January, the company has finally found a new marketing veteran to replace him. Antonio Lucio — the former CMO for Hewlett-Packard — will take over the role
Facebook recruits former HP marketing lead as its new CMO Read More »
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search
Marketing Day: Facebook gets new CMO, new report from MarTech Today & more Read More »
