Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jim Rudden is the chief marketing officer at Spredfast, a software as a service company based in Austin that provides an enterprise-class social media management system. Jim’s responsible for all aspects of Spredfast’s marketing efforts, as well as overall customer […]
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Glenn Gow, is founder of Silicon Valley-based marketing firm Crimson Marketing. He is an expert in marketing strategy for tech companies and author of Revenue and the CMO. Follow his insights on tech marketing at the Crimson Technology Marketing Blog.
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Margaret Molloy is global chief marketing officer and head of business development at Siegel+Gale in New York. Before joining Siegel+Gale, Margaret was CMO and partner at digital agency Velocidi, where she was responsible for marketing and new business. Previously, she
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Teradata Applications Chief Marketing Officer Lisa Arthur is an industry thought-leader and 30-year technology industry marketing veteran. She’s also the author of Big Data Marketing: Engage Your Customers More Effectively and Drive Value. I invited Lisa to Marketing Smarts to
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Bryan Semple is chief marketing officer at SmartBear, a company that specializes in automation, development, and monitoring tools to build better software and applications. I invited Bryan to Marketing Smarts to talk about the evolving B2B customer journey and how modern
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! The nonprofit Clearwater Marine Aquarium in Florida specializes in the rescue and rehabilitation of sick or injured marine life. Not so long ago, the aquarium’s own financial health was poor, and the organization was dangerously close to shutting its doors.
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! No question about it: starting a new job is tough, but it’s especially tough when it involves handling a major rebrand for your organization. That daunting task awaited Alicia Tillman when she became chief marketing officer at SAP Ariba. Ariba,
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Both attendance at NFL football games and TV ratings for NFL games have declined in recent years, but sports teams are endeavoring to draw fans back to the stadium. Modern facilities, family-friendly amenities, mobile ticketing, and strong, fast Wi-Fi are
Sports Marketing: Mobile & the Fan Experience With the Vikings CMO Read More »
Susan Vobejda was named CMO for The Trade Desk in November of last year. As the top marketer for the ad-tech platform, she oversees all aspects of the company’s marketing, including branding, product marketing, PR, digital media and content development. “It is a new day for marketers, and things are changing rapidly,” says the CMO,
When’s the last time you were choked up by an AdWords sentence? In 2018, text is easy to skim right over, thanks to the many platforms that bombard us every day with the written word. Video marketing is one of the most powerful marketing tools online right now, and it gets more popular every day.
Everything a CMO Needs to know about video marketing in 2018 Read More »
