Want your content marketing to yield measurable results? Of course you do! Who doesn’t? But did you know that after finishing your content: Even the most engaged and persistent visitors face a marketing dead end? Why? Because you need marketing off-ramps to connected content. They guide visitors to take the next step towards purchase and […]
Connected Content: How To Make Your Marketing Results Better Read More »
The early days of entrepreneurship can be crazy lonely Startups and small businesses often have the same thing in common: in the early days, you work from home, or setting things up after work hours as a side hustle. Working from home has many perks: from lower overhead, the ability to bootstrap your business, access
Introvert? Work From Home? Stay Connected and Socialized With These 7 Strategies Read More »
My last post here generated some great conversations with readers, especially among people who wanted to go deeper into the concept of marketing-as-service and how to make that happen even while you’re dealing with the realities of business life. This recurring conversation centered on one key point: Service is something we marketers have to have
How connected are you to your brand’s customer service? Read More »
“The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields they feel are begging for more insight. Here they share their thoughts on the customer experience, data, the ever-changing field of marketing, and how it all comes together.” The
Video meetings, persistent team chat, and consistent in-person connections are all important for keeping a connected feeling with remote employees, says Lisa Walker, Vice President of Brand & Corporate Marketing at Fuze. “Remote employees will always talk about how they feel disconnected from HQ and disconnected from the company,” notes Walker. “That’s just one of
How To Keep Your Remote Employees Feeling Connected Read More »
Land of the Lost? Or Bali? I felt confused today. After visiting the oasis known as Misfat Al Abriyeen in the desert of Oman I could not decide. Irrigation created a lush, green jungle feel to one part of town, not unlike I experienced during my time in Bali. But hiking for 20 minutes outside
BRAINSTORMING At the initial brainstorm for a campaign, one of the first questions to consider is whether social media would be suitable for the campaign in question. How could social media marketing add value to the campaign, and what could it accomplish that other elements in the campaign – advertising, PR and events for example
The latest tweak to Google’s search results which lets us browse, save, and delete results from similar searches we’ve made before is the next step in the company’s journey toward making the SERPs even more intuitive, tailored, and useful. Access to our respective search histories is not a new Google feature. Each of us can
Big CPG brands are increasingly looking like tech companies as they seek to disrupt their own businesses. The last demonstration of this was a significant one: for the first time ever, CPG giant Procter & Gamble (P&G) exhibited at CES, which has historically been a favorite launching pad for tech and consumer electronics companies. At
P&G’s new connected products demonstrate how CPG brands are evolving – Econsultancy Read More »
The retail industry continues to undergo significant changes, creating challenges for established retailers looking to adapt and fend off competition from upstarts and digitally-savvy peers alike. In an effort to help retailers grappling with these challenges, American supermarket chain Kroger has teamed up with Microsoft to create a retail as a service (RaaS) solution that
